Field Marketing Coordinator

Aldridge; Houston (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Aldridge is seeking a Field Marketing Coordinator to partner with the sales team in Houston and other local markets. You will plan, execute and staff in-person events, support prospect conversations, and ensure CRM accuracy for every lead and follow-up activity.

You will collaborate with sellers and the marketing team, travel to events, and manage materials, messaging, and post-event follow-ups to turn opportunities into new business.

Qualifications

• Experience coordinating in-person events for sales and marketing teams.
• Ability to create and update sales collateral and event materials.
• Strong written and verbal communication to liaise with sellers, partners and attendees.

Responsibilities

• Plan and execute in-person events with the sales team, from lunch & learns to trade shows.
• Own event logistics, budgeting, registrations, invitations, materials and shipping.
• Staff booths at events and represent Aldridge in conversations with prospects.
• Create and manage event swag and follow-up processes.
• Maintain CRM data accuracy for leads and post-event follow-up.
• Track attendance, leads and outcomes to drive improvements.

Skills

Event planning

Communication

Team collaboration

Organizational skills

Travel readiness

Tools

HubSpot

Job description

Who We Are

Aldridge is a leading Managed Service Provider (MSP) offering scalable IT and cybersecurity solutions to fast-growing, small to mid-market businesses in the US. Founded in 1984, this private equity-backed company is a technology management consulting, and outsourcing firm that provides best-fit solutions through a tailored approach and local relationships. With offices in Houston, Dallas, Fort Worth, San Antonio, Seattle, Alexandria and Monroe the company’s unwavering dedication, superior technical expertise, and keen understanding of business processes have transformed it into a trusted partner for its clients. With a strong reputation for delivering high-quality services, Aldridge is committed to helping its clients optimize their technology infrastructure and achieve their business goals.

Position Overview

As our Field Marketing Coordinator, you will be the marketing partner for our sales team. You will plan and execute the in-person events that build relationships in our local markets, equip sellers with the materials and messaging they need to prospect, and keep our CRM accurate so every lead is captured and followed up. This is a hands-on, execution focused role for someone who is organized, enjoys bringing people together, and wants to see their work turn into sales conversations and new business.

People are at the center of this role. You will work side by side with our sellers and the rest of our marketing team. You will travel to support events, help work our booth at trade shows, and represent Aldridge in conversations with prospects, clients and partners. The right person is friendly, helpful and genuinely enjoys working with people.

Responsibilities

Field events

• Plan and execute in-person events with our sellers, from lunch and learns and executive roundtables to trade shows, sponsorships, client dinners and networking events
• Own event logistics from start to finish: venues, catering, vendors, registration, invitations, materials, shipping and onsite setup
• Coordinate with venues, partners, sponsors and speakers so every event runs smoothly
• Help staff our booth at trade shows, representing Aldridge and starting conversations with attendees
• Own event materials and swag: order it, manage inventory and make sure every event and seller has what they need
• Track event expenses, receipts and invoices, and keep costs organized for every event
• Manage attendee lists, invitations and reminders, and coordinate follow-up after each event
• Keep a shared calendar of upcoming events and deadlines with sales and marketing
• Track attendance, leads and results from each event and recommend ways to improve

Sales enablement

• Create and update sales collateral, including brochures, one pagers, presentations and event materials
• Order business cards and keep every seller stocked
• Write and build email sequences, outreach templates and sales messaging with sellers
• Help sellers with prospect and account research ahead of key meetings and events
• Act as the marketing liaison for sales, sharing feedback from the field

CRM and reporting

• Be a go to resource for sellers on our CRM (HubSpot)
• Make sure leads are created, filled out completely and tracked, and that event leads are entered and routed quickly
• Keep our CRM clean, including contacts, lead sources and event attendees, so reporting is reliable
• Report on event results, lead activity and pipeline from field programs