Field and Event Marketing Manager

GetWellNetwork, Inc.; United States; Remote; USD 95,000 - 115,000; Full time

Job summary

GetWellNetwork, Inc. is seeking a Field and Event Marketing Manager to lead GW RhythmX’s events planning and execution, partnering with sales to build pipeline from conferences, regional events, and executive dinners.

You will own end-to-end event management, ROI reporting, and lead handoff, while supporting demand generation and aligning messaging, materials, and speakers with product marketing and executives.

Qualifications

• 5+ years of B2B marketing experience with ownership of events or field programs.
• Experience marketing to health systems or enterprise buyers, ideally in healthcare tech.
• Proven ability to tie events and field programs to pipeline.
• Working knowledge of Salesforce and marketing automation (Pardot or HubSpot).
• Experience managing event budgets, vendors, and contracts.
• Ability to travel up to 30%.
• Bachelor’s degree or equivalent experience.
• Adhere to organizational information security policies and protect sensitive information (ePHI/PHI).

Responsibilities

• Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting.
• Partner with sales leaders on regional events, executive dinners, and programs in their territories.
• Build target account lists with sales before each event and drive attendance with health system executives.
• Own lead management for field and event programs: capture, handoff to sales, follow-up, and pipeline conversion.
• Carry an event ROI target, set with sales, and report results.
• Support broader demand generation efforts and targeted campaigns to priority accounts.
• Collaborate with product marketing, sales, and executives on messaging, materials, and speaker briefings for each event.

Skills

B2B marketing

Events management

Healthcare marketing

Salesforce

Marketing automation

Education

Bachelor's degree

Tools

Salesforce

Pardot

HubSpot

Job description

Title:

Field and Event Marketing Manager

Reporting to:

VP, Marketing

Location:

Remote

Opportunity:

As Field and Event Marketing Manager, you will run GW RhythmX’s events planning and execution processes and be accountable for the pipeline they create in collaboration with sales. You will manage the company’s presence at industry conferences, plan regional events and executive dinners with sales, and own the follow-up process that turns leads into opportunities. You will also partner with sales and the broader go-to-market team on their other demand generation efforts.

Responsibilities:

• Own the event calendar end to end: planning, budget, vendors, on-site execution, and post-event reporting.
• Partner with sales leaders and account executives on regional events, executive dinners, and other programs in their territories.
• Build target account lists with sales before each event and drive attendance and meetings with the right health system executives.
• Own lead management for field and event programs: capture, handoff to sales, follow-up, and conversion to pipeline.
• Carry an event ROI target, set jointly with sales, and report on results and return on spend.
• Support the sales team’s broader demand generation efforts, including targeted campaigns to priority accounts.
• Work with product marketing, sales, and executives on the messaging, materials, speakers, and briefings for each event.

Requirements:

• 5+ years of B2B marketing experience, including hands-on ownership of events or field marketing programs.
• Experience marketing to health systems or other enterprise buyers, ideally in healthcare technology.
• A track record of tying events and field programs to pipeline.
• Working knowledge of Salesforce and a marketing automation platform such as Pardot or HubSpot.
• Experience managing event budgets, vendors, and contracts.
• Ability to travel up to 30%.
• Bachelor’s degree or equivalent experience.
• Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations.

About You:

• You measure events by the pipeline they create, and you follow through on every lead.
• You work well with sales and build trust with sellers quickly.
• You are highly organized and comfortable running several events at once.
• You are at ease with senior executives and represent the company well.
• You enjoy building programs and processes on a small team.

About GW RhythmX:

GW RhythmX is revolutionizing healthcare through connected, AI-native intelligence that unites clinical insight, patient engagement, and system-wide care orchestration. The company combines market‑leading AI precision care technology with extensive trusted patient engagement leadership to help health systems deliver the right care, at the right time, through the right clinician and channel. Its solutions are deployed across more than 150 health systems, touching more than 85M patients including 8M U.S. military veterans. The company’s award‑winning solutions were recognized again in 2024 by KLAS Research, Fierce Healthcare, and AVIA Marketplace. A SymphonyAI Group company, GW RhythmX leverages various firm assets, including $1B+ in R&D investment, longitudinal data related to 300 million patients, 4.4 billion total annual claims, and 1.8 million healthcare professionals at more than 3,000 facilities globally.

Most relevant press releases:

Presbyterian Healthcare Services Expands Use of GW RhythmX to 200 Primary Care Clinicians in the First Full System Deployment of a Precision Care AI Platform - RhythmX AI

Get Well, a leader in patient engagement software, and RhythmX AI, a leader in AI-powered precision care, will combine to form GW RhythmX to usher in the next generation of precision care

About SymphonyAI Group:

SymphonyAI Group (SAIGroup) is a private investment firm building leading global enterprise AI businesses by accelerating innovation and growth. SAIGroup companies ConcertAI, SymphonyAI, and GW RhythmX deliver AI solutions that transform industries and bring value to companies, workers, healthcare professionals, and patients. The companies collectively represent a workforce of more than 4,000 talented engineers, data scientists and industry/healthcare experts. SAIGroup is backed by a $1 billion commitment from Founder and CEO Dr. Romesh Wadhwani, a noted entrepreneur and philanthropist. Learn more at www.saigroup.ai and follow SAIGroup on LinkedIn.

When it comes to careers, our approach is simple: empower employees to do their best work and live their best professional and personal lives. Meeting the needs of a diverse group of employees across more than 30 states means offering tools to support financial, physical and emotional well-being and the choice to design what meets your needs. You’ll find everything you’d expect and many things you don’t: exceptionally generous paid time away from work, a variety of paid leave programs, savings opportunities with 401(k) and incentive plans, internal education programs, full array of health benefits, fitness reimbursement, cell phone subsidy, casual offices with snacks and drinks, peer recognition programs, health advocacy and employee assistance programs, chili cook offs, pet insurance (yes, really) and so much more. Our most valuable benefit? An environment that supports YOU. The estimated pay range for this position is $95,000-$115,000 in base salary plus bonus. Base salary is dependent on many factors including, but not limited to education, experience and skills. This range is subject to change and may be modified in the future.

GW RhythmX is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.