Field-Driven Law Firm BD Executive (CA)

Walker Advertising; California; Hybrid; USD 81,000 - 99,000; Full time

Benefits offered by this job

3 Weeks Paid Time Off

12 Weeks of Paid Parental Leave

Comprehensive Insurance Coverage (Med/

401(k) Retirement Savings Plan

Wellness Initiatives/Employee Assist. 

Rewards and Recognition Programs

Career Development Opportunities

Job summary

Walker Advertising is seeking a Business Development Executive for our California territory. This field-based role combines in-person client meetings (2–3 days per week in CA) with virtual work, calls, and email outreach to drive growth among law firms.

You will build senior-level relationships, demonstrate Walker’s lead generation capabilities, and strategically expand our client base. You will own prospecting, manage a robust pipeline, and coach clients on maximizing ROI from Walker leads.

Qualifications

• 5+ years of sales experience selling to C-levels or business owners, ideally law firms.
• Bachelor’s degree or higher in Law, Business, Finance, or Sales.
• Ability to manage complex sales cycles and forecast effectively.
• Strong analytical thinking and strategic execution capabilities.
• Excellent communication, negotiation, and presentation skills.

Responsibilities

• Prospect and grow new client pipeline across California law firms.
• Design and execute targeted email and call campaigns to drive prospects.
• Explain Walker’s lead contracts clearly to prospects and manage expectations.
• Build deep client relationships and train intake teams on monetizing Walker leads.
• Forecast ROI for clients and track conversion metrics; adjust strategies.
• Attend conferences to connect with prospective clients and close deals.
• Meet or exceed sales targets and pipeline metrics set by leadership.

Skills

Proven sales quota attainment

Proven new business development

Strategic thinking & execution

Forecasting skills

Presentation, facilitation, negotiatio

Account management

Analytical & organizational skills

Education

Bachelor’s degree or higher in Law/Business/Finance/Sales

Tools

Salesforce

MS PowerPoint

Excel

Word

MS Teams

Zoom

Job description

Walker Advertising is seeking a Business Development Executive for our California territory. This field-based role combines in-person client meetings (2–3 days per week in CA) with virtual work, calls, and email outreach to drive growth among law firms.

You will build senior-level relationships, demonstrate Walker’s lead generation capabilities, and strategically expand our client base. You will own prospecting, manage a robust pipeline, and coach clients on maximizing ROI from Walker leads.