Field-Based Retail Brand & Performance Lead

World Fuel Group; Kansas City (KS); Hybrid; USD 65,000 - 95,000; Full time

Job summary

World Fuel is seeking a Retail Operations & Brand Performance Manager to elevate execution, consistency, and performance across our branded retail network. This field-based role carries real ownership of a defined territory, partnering with independent dealers to improve store execution, brand compliance, and customer experience.

You will act as a trusted advisor and execution leader, working hands-on with retail partners to drive measurable improvements— not just check boxes.

Qualifications

• 1–3 years of field-based retail, sales, customer support or operations experience.
• Strong communication and relationship-building skills.
• Ability to work independently while managing multiple priorities.
• Proven ability to influence without direct authority.
• Willingness to travel regularly within a 50-mile radius of your territory.

Responsibilities

• Own retail execution across your assigned territory, ensuring brand image, merchandising, and standards are met.
• Coach retailers on improvements to PMPS and brand compliance metrics.
• Identify execution gaps and drive improvements with dealers.

Skills

Retail operations

Relationship building

Communication

Travel readiness

Influence without authority

Education

Bachelor’s degree

Job description

World Fuel is seeking a Retail Operations & Brand Performance Manager to elevate execution, consistency, and performance across our branded retail network. This field-based role carries real ownership of a defined territory, partnering with independent dealers to improve store execution, brand compliance, and customer experience.

You will act as a trusted advisor and execution leader, working hands-on with retail partners to drive measurable improvements— not just check boxes.