Field-Based Referral Growth Liaison

EyeCare Partners LLC; Tampa (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

401k + Employer Matching

PTO & Holidays

Maternity Leave

Employee Discounts

Job summary

The Eye Institute of West Florida in Tampa, FL is seeking a Practice Liaison to implement a coordinated referral partner marketing plan, driving referrals to EyeCare Partners and its eye care services. This role emphasizes field visits, stakeholder education, and collaborative growth initiatives with physicians and practice leaders.

Responsibilities include ongoing visits with referral sources, CRM-based relationship management, and leading educational events to boost referrals, practice

Qualifications

• Prior knowledge of physician relations experience
• A wide degree of creativity and latitude
• Excellent written and verbal communication skills
• Excellent project management skills
• Excellent conflict resolution skills

Responsibilities

• Develop, facilitate, and execute a regular cadence of visits and meetings with current and potential physician referral sources (80-90% of time in field)
• Utilize a customer relationship management (CRM) system to build, develop and maintain current and potential referral sources within the company’s current and future markets
• Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients
• Investigate issues and collaborate with others to reach a satisfactory resolution and drive related operational process improvements.
• Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers
• Develop, plan, and execute a regular cadence of educational seminars, grand rounds, dinners, meet and greets between current and potential referral sources for our physicians and team
• Work with practice leaders, key physicians, and teams to develop, implement, and expand satellite locations
• Work with practice leaders, doctors, practice teams, and referral partners to educate and drive special initiatives (advanced technology implant (ATIOL) conversions, surgical co-management, online referral portal adoption)
• Actively partner with business development director, liaison program manager, Marketing, Division VP, growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth.
• Be the point of contact for medical, trade and physician organizations within the practice’s current and future markets.
• Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives.
• Participate in physician recruitment interviews to communicate the liaison role in the building of their practice.
• Develop, plan, and execute new ECP provider introductions and practice building initiatives.
• Facilitate co-management relationships with practice doctors, external referral sources, and team members.
• Other duties as assigned

Skills

Physician relations

Creativity

Communication skills

Project management

Conflict resolution

Education

Bachelor’s degree or equivalent

Tools

CRM software

Microsoft Excel

MS Office

Job description

The Eye Institute of West Florida in Tampa, FL is seeking a Practice Liaison to implement a coordinated referral partner marketing plan, driving referrals to EyeCare Partners and its eye care services. This role emphasizes field visits, stakeholder education, and collaborative growth initiatives with physicians and practice leaders.

Responsibilities include ongoing visits with referral sources, CRM-based relationship management, and leading educational events to boost referrals, practice