Practice Liaison

Grene Vision Group; Wichita (KS); On-site; USD 65,000 - 85,000; Full time

Job summary

EyeCare Partners is seeking a Practice Liaison based in Wichita, KS, with travel to surrounding areas. The role focuses on implementing a referral partner marketing plan to originate and grow referrals to EyeCare Partners and its eye care services.

The liaison will work with Physicians and practice leaders to expand satellite locations, drive ATIOL conversions and co-management, and collaborate with Marketing and Growth teams on organic growth strategies.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 3–5 years of experience in the healthcare industry and 3–5 years of experience in sales and marketing.

Responsibilities

• Develop, facilitate and execute a regular cadence of visits/meetings with current and potential Physician referral sources (80-90% in field).
• Utilize a CRM to build and maintain referral sources within markets.
• Be the initial contact for referral sources with concerns about referred patients.
• Investigate issues and drive operational process improvements.
• Gather and interpret data to identify priority areas for growing referrals to ECP providers.
• Plan and execute educational seminars and events for current and potential referral sources.
• Collaborate with practice leaders to develop satellite locations.
• Educate and drive initiatives (ATIOL conversions, surgical co-management, online referral portal).
• Partner with BD Director, Liaison Program Manager, Marketing, and growth teams on organic growth strategies.
• Engage with medical, trade and Physician organizations in current/future markets.
• Support internal/external liaison marketing initiatives with practice leaders.
• Participate in Physician recruitment interviews to explain the Liaison role.
• Develop and execute provider introductions and practice-building initiatives.
• Foster co-management relationships with Doctors, external sources and teams.
• Other duties as assigned.

Skills

Physician relations

Time management

Creativity

Written and verbal communication

Project management

Conflict resolution

Education

Bachelor’s degree or equivalent

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Outlook

CRM system

Job description

Practice Liaison

Location: This will be based in Wichita, KS with travel required in surrounding areas.

SUMMARY

Responsible for implementing a coordinated referral partner marketing plan designed to originate, drive, and grow referrals to EyeCare Partners (ECP) and its array of eye care services. The Practice Liaison will execute initiatives focused on increasing loyalty and preference to EyeCare Partners’ Doctors among internal and external provider referral sources, accelerating new EyeCare Partners Doctor practice growth, and maximizing multidisciplinary operational efficiencies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop, facilitate and execute a regular cadence of visits and meetings with current and potential Physician referral sources (80-90% of time in field)
• Utilize a Customer Relationship Management (CRM) system to build, develop and maintain current and potential referral sources within the company’s current and future markets
• Be the initial point of contact for all current and potential referral sources if concerns arise with referred patients
• Investigate issues and collaborate with others to reach a satisfactory resolution and drive related operational process improvements
• Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP providers
• Develop, plan and execute a regular cadence of educational seminars, grand rounds, dinners and meet and greets between current and potential referral sources for our Physicians and team
• Work with practice leaders, key Physicians and teams to develop, implement and expand satellite locations
• Work with practice leaders, Doctors, practice teams and referral partners to educate and drive special initiatives (advanced technology implant [ATIOL] conversions, surgical co-management, online referral portal adoption)
• Actively partner with Business Development Director, Liaison Program Manager, Marketing, Division VP and growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis, and identify/execute on best practices for organic growth
• Be the point of contact for medical, trade and Physician organizations within the practice’s current and future markets
• Work with practice leader and Liaison Program Manager to develop and maintain internal and external company liaison-related marketing initiatives
• Participate in Physician recruitment interviews to communicate the Liaison role in the building of their practice
• Develop, plan and execute new ECP provider introductions and practice building initiatives
• Facilitate co-management relationships with practice Doctors, external referral sources and team members
• Other duties as assigned

QUALIFICATIONS

• Prior knowledge of Physician relations experience
• Excellent time management skills
• A wide degree of creativity and latitude
• Excellent written and verbal communication skills
• Excellent project management skills
• Excellent conflict resolution skills

EDUCATION AND/OR EXPERIENCE

• Minimum Required: Bachelor’s degree or equivalent combination of education and experience
• Minimum Required: 3-5 years of experience in the healthcare industry and 3- 5 years of experience in sales and marketing

LICENSES AND CREDENTIALS

• Minimum Required: None

SYSTEMS AND TECHNOLOGY

• Proficient in Microsoft Excel, Word, PowerPoint, Outlook
• Strong experience using a Customer Relationship Management

NOTE:

Job descriptions are intended to be accurate reflections of those principal job elements essential for making fair pay decisions about jobs. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

EyeCare Partners is an equal opportunity/affirmative action employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.