Field Activation Specialist — Forestry & Tire Growth

Ad Astra Consultants; South Carolina; On-site; USD 90,000 - 140,000; Full time

Job summary

Ad Astra Consultants is seeking a Field Activation Specialist - Forestry for a leading tire manufacturer. This role drives growth in North America by executing product market strategy and expanding market share through training, merchandising support, and coordination with local tire retailers.

The role requires 5–7 years of tire industry experience, travel up to 50%, and strong communication and analytical skills to guide pricing, promotions, and product development with cross-functional teams.

Qualifications

• Bachelors degree required with 5-7 years tire industry experience.
• Strong communication and cross-functional collaboration skills.
• Willingness to travel up to 50% to visit customers and provide training.
• Proficiency in Microsoft Office; Navision or SAP experience preferred.

Responsibilities

• Develop and implement go-to-market sales channels with the sales force.
• Create strategic sales plans aligned with corporate goals and budget targets.
• Grow sales by acquiring new customers and expanding existing accounts.
• Collaborate with Marketing on promotional materials and trade show activities.
• Update market pricing and competitive product information with Marketing.
• Support YOHTA on tire development in growth product segments.

Skills

Travel readiness

Time management

Communication skills

Microsoft Office

Education

4 Year College Degree

Tools

Navision

SAP

Job description

Ad Astra Consultants is seeking a Field Activation Specialist - Forestry for a leading tire manufacturer. This role drives growth in North America by executing product market strategy and expanding market share through training, merchandising support, and coordination with local tire retailers.

The role requires 5–7 years of tire industry experience, travel up to 50%, and strong communication and analytical skills to guide pricing, promotions, and product development with cross-functional teams.