Field Activation Specialist

Ad Astra Consultants; South Carolina; On-site; USD 90,000 - 140,000; Full time

Job summary

Ad Astra Consultants is seeking a Field Activation Specialist - Forestry for a leading tire manufacturer. This role drives growth in North America by executing product market strategy and expanding market share through training, merchandising support, and coordination with local tire retailers.

The role requires 5–7 years of tire industry experience, travel up to 50%, and strong communication and analytical skills to guide pricing, promotions, and product development with cross-functional teams.

Qualifications

• Bachelors degree required with 5-7 years tire industry experience.
• Strong communication and cross-functional collaboration skills.
• Willingness to travel up to 50% to visit customers and provide training.
• Proficiency in Microsoft Office; Navision or SAP experience preferred.

Responsibilities

• Develop and implement go-to-market sales channels with the sales force.
• Create strategic sales plans aligned with corporate goals and budget targets.
• Grow sales by acquiring new customers and expanding existing accounts.
• Collaborate with Marketing on promotional materials and trade show activities.
• Update market pricing and competitive product information with Marketing.
• Support YOHTA on tire development in growth product segments.

Skills

Travel readiness

Time management

Communication skills

Microsoft Office

Education

4 Year College Degree

Tools

Navision

SAP

Job description

We are hiring for one of our clients, who is one of the leading tire manufacturers

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The development of specialized new business and long-term growth with existing customers for Products as well as regionally important and nationally relevant strategic accounts focused on these Products.

SUMMARY:

The Field Activation Specialist - Forestry will report directly to VP Sales US & Canada AM. Drives overall growth of segments in North America by developing and executing a product market strategy, along with growing sales with existing customers and developing new approaches to growing market share. The Field Activation Specialist will act as the bridge between the corporate office and local tire retailers, providing training, merchandising support and operational guidance.

In this role they will be responsible for:

• Developing go-to-to-market sales channels along with the sales force,
• Develop and implement strategic sales plans to accommodate corporate goals and drive achievement of aggressive annual sales & margin budget targets collectively,
• Driving sales in this segment and meeting the annual budgeted sales target for these Products by developing new customers and increasing market share with existing customers of the Company
• Collaborating with the Marketing Department on the development of promotional materials and participating in tradeshow activities regarding the segments,
• Working with the Marketing Department to update market pricing and competitive product information
• Providing guidance to YOHTA on the development of Tires in growth product segments
• Work with central product team to collaborate on development of new products for the segments based upon the needs of customers and company orientation.
• Developing and informing relevant YOHTA management personnel on strategies for attaining targeted sales and requesting the resources necessary to meet these targets.
• Effective communication and coordination between the sales personnel in all Sales Regions and the appropriate personnel in Finance, Marketing and Operations Departments to ensure the proper reporting of sales, compliance with approval requirements, compliance with pricing changes and delivery of correct and timely information to the Supply Chain and Logistics teams.
• Review market analysis to determine customer needs, price schedules, and discount rates.
• Represent company at regional specific trade association meetings to promote products.
• Deliver sales presentations to key clients and product portfolios
• In conjunction with AM and OE Managers, or independently, meet with key clients and assist with maintaining relationships and negotiating and closing deals.
• Monitor and evaluate activities and products of competition.

QUALIFICATIONS:

EDUCATION and/or EXPERIENCE

• 4 Year College Degree with 5-7 years of industry experience in the tire industry including experience with OHT tires.
• Experience with various product segments of off-highway tires including development process familiarity.
• Ability to travel up to 50% of the time to visit customers and provide training.
• Outstanding time management skills with organized habits
• Sound communication skills and ability to reach out to other departments if working independently.
• Excellent written and verbal communication skills, with the ability to present factual data in a concise and organized manner.
• Proficiency in Microsoft Office with strong skills in other computer programs (e.g., Navision, SAP, etc) strongly preferred.

MISCELLANEOUS:

TRAVEL REQUIREMENTS

Frequent travel as required.

PHYSICAL DEMANDS/WORK ENVIRONMENT

Regularly required to sit or stand and move about the facility. Ability to lift 50 lbs. Required to be able to read documents and computer screens.