Field Activation Marketing Strategist

Rite-Hite; Milwaukee (WI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health & Well-being

Retirement plan with 401(k) match

Paid holidays and vacation

Job summary

Rite-Hite is looking for a Distribution Marketing Specialist (Field Activation) to bring marketing initiatives to life for our Distribution sales, service, and channel teams. This hybrid role (3 days in Milwaukee) focuses on creating clear, field-ready communications, resources, and launch materials.

You will partner with Commercial Enablement, Sales, Product, and Shared Services to translate priorities into effective messaging, guides, and assets.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 5+ years in B2B marketing, field marketing, channel marketing, or related roles preferred.
• Experience developing briefs, communication plans, field-facing resources, sales tools, or enablement materials in a complex B2B environment preferred.
• Experience partnering with sales, service, channel, product, enablement, customer excellence, and shared services teams preferred.
• Ability to travel approximately 10–20% to support field teams and business initiatives.

Responsibilities

• Supports field activation and resource adoption with clear messaging.
• Coordinates field-facing marketing tools, resource guides, quick-reference materials, demo resources, service resources, launch kits, and adoption support materials.
• Supports rollout and adoption of tools and resources such as Interactive Virtual Warehouse, demo materials, Distribution Extranet resources, service materials, incentives, SPIFFs, and sales/service enablement assets.
• Supports field communications tied to Distribution Marketing initiatives, including launch messages, resource updates, consolidated communications, and field-ready summaries.

Skills

Field activation

Channel support

Sales communications

Cross-functional collaboration

Project coordination

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Rite-Hite is looking for a Distribution Marketing Specialist (Field Activation) to bring marketing initiatives to life for our Distribution sales, service, and channel teams. This hybrid role (3 days in Milwaukee) focuses on creating clear, field-ready communications, resources, and launch materials.

You will partner with Commercial Enablement, Sales, Product, and Shared Services to translate priorities into effective messaging, guides, and assets.