Distribution Marketing Specialist

Rite-Hite Holding Corporation; Wisconsin; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health & Well‑being

Well‑being program

Retirement savings plan with 401(k)

Paid holidays and vacation

Job summary

Rite-Hite Holding Corporation is seeking a Distribution Marketing Specialist (Field Activation) to bring marketing initiatives to our Distribution sales, service, channel, distributor, and Inside Sales teams. This hybrid role requires collaboration with Commercial Enablement, Sales, Product Business Units, and cross-functional teams to translate priorities into clear messaging and practical resources.

The position is based in Milwaukee, WI, with about 10–20% travel.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Five+ years in B2B marketing, field/channel marketing, or sales enablement preferred.
• Experience creating field-facing resources, briefs, and launch materials in a complex B2B environment.

Responsibilities

• Supports field teams with marketing messaging and resources for customer conversations.
• Coordinates field-facing tools, resource guides, demo materials, and launch kits to drive adoption.
• Partners with Commercial Enablement and Sales to translate priorities into field communications and assets.
• Gathers field feedback to improve resources and reduce adoption barriers.

Skills

Field activation

Channel marketing

Sales enablement

Writing skills

Stakeholder management

Education

Bachelor's degree in Marketing, Communications or related field

Job description

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead.

Rite-Hite is seeking a Distribution Marketing Specialist (Field Activation) to join our team. In this role, you will help bring marketing initiatives, tools, and resources to life for our Distribution sales, service, channel, distributor, and Inside Sales teams. You will help ensure our field teams have the communications, customer-facing materials, and practical resources they need to effectively engage customers and support business growth. You’ll partner closely with Commercial Enablement, Sales, Service, Product Business Units, and other cross‑functional teams to translate business priorities into clear messaging, useful resources, and effective field marketing initiatives. This is a hybrid role with 3 days a week out of our Milwaukee, WI corporate office.

What You'll Do

Field Activation, Communications & Resource Adoption

Supports sales, service, channel, distributor, and Inside Sales teams with clear messaging around how to use marketing and enablement resources in customer conversations. Coordinates field‑facing marketing tools, resource guides, quick‑reference materials, demo resources, service resources, launch kits, and adoption support materials. Supports rollout and adoption of tools and resources such as Interactive Virtual Warehouse, demo materials, Distribution Extranet resources, service materials, incentives, SPIFFs, and sales/service enablement assets. Supports field communications tied to Distribution Marketing initiatives, including launch messages, resource updates, consolidated communications, and field‑ready summaries.

Commercial Enablement Marketing Partnership

Partners with Commercial Enablement to support field adoption of sales and service tools, capabilities, resources, and ways of working through marketing communications and resource activation. Translates enablement priorities into field‑facing marketing communications, launch support, resource guides, and adoption materials while Commercial Enablement retains ownership of enablement strategy, training curriculum, tool ownership, and process governance. Supports communications and resource updates tied to major Customer Excellence initiatives, including data management and service management platform changes, when Distribution Marketing support is needed.

Channel, Inside Sales & Field Feedback

Supports channel, independent, distributor, regional field, and Inside Sales needs by helping package messages, resources, talk tracks, and follow‑up materials that are easy to use. Supports Inside Sales with campaign follow‑up messaging, talk tracks, nurture handoff materials, sales‑ready resources, and field communication support. Gathers feedback from reps, service teams, distributors, Inside Sales, and field leaders to improve marketing resources, reduce adoption barriers, and support better field activation.

Shared Services Briefing & Cross‑Functional Partnership

Develops briefs for shared services that define the field need, audience, use case, key message, desired outcome, and activation requirements. Partners with Customer Excellence, Commercial Enablement, Sales, Service, Channel, Product Business Units, and shared services to understand field needs, adoption barriers, and communication gaps. Coordinates with the Distribution Marketing Operations Specialist to ensure field resources are organized, available, and maintained on the Distribution Extranet.

What You'll Bring

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Five or more years of experience in B2B marketing, field marketing, channel marketing, sales enablement marketing, marketing communications, or related marketing support roles preferred.
• Experience developing creative briefs, communication plans, field‑facing resources, sales tools, launch materials, or enablement support materials in a complex B2B environment preferred.
• Experience partnering with sales, service, channel, product, enablement, customer excellence, and shared services teams preferred.
• Ability to travel approximately 10-20% to support field teams and business initiatives.

Your Skills & Strengths

Ability to translate business priorities, tool rollouts, field needs, and customer‑facing messages into clear communications and usable resources. Strong understanding of field activation, channel support, sales/service communications, launch support, and adoption barriers in a distributed sales and service organization. Strong writing, organization, project coordination, stakeholder management, and cross‑functional collaboration skills. Ability to develop clear shared services briefs that connect audience, message, business objective, field use case, and desired outcome. Sound judgment in supporting enablement‑related work without owning Commercial Enablement strategy, training curriculum, tool ownership, process design, or governance.

What We Offer

Our benefits are designed to support your health, your future and your life outside of work:

• Health & Well‑being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance.
• A robust well‑being program with an opportunity to receive an extra day off and more.
• Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.
• Time for You: Paid holidays, vacation time, and personal/sick days each year.

Join us and build a career where you’re supported – at work and beyond.

Rite‑Hite is proud to be an Equal Opportunity Employer.

We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law.

In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans.

We are also committed to maintaining a drug‑free workplace for the safety of our employees and customers.

Rite‑Hite is a world leader in the manufacture, sale, and service of loading dock equipment, industrial doors, safety barriers, HVLS fans, industrial curtain walls, and more - all designed to improve safety, security, productivity, energy savings, and environmental control.

Watch Rite‑Hite's Always Looking Ahead video below to learn more.