Hybrid Field Activation Marketing Specialist

Rite-Hite Company; Milwaukee (WI); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health & Well-being

Financial Security

Time for You

Job summary

Rite-Hite is seeking a Distribution Marketing Specialist (Field Activation) to bring marketing initiatives and resources to life for our Distribution sales, service, channel, distributor, and Inside Sales teams. This hybrid role requires collaborating with Commercial Enablement and cross-functional teams to translate priorities into clear messaging and actionable field resources.

Ideal candidates have a bachelor’s in marketing or related field and 5+ years in B2B or field marketing, with travel

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Five or more years of experience in B2B marketing, field marketing, channel marketing, or sales enablement preferred.
• Experience developing briefs, communication plans, field-facing resources, sales tools, or enablement materials in a complex B2B environment preferred.
• Ability to travel approximately 10-20% to support field teams and business initiatives.

Responsibilities

• Supports sales, service, channel, distributor, and Inside Sales teams with clear messaging around how to use marketing and enablement resources in customer conversations.
• Coordinates field-facing marketing tools, resource guides, quick-reference materials, demo resources, service resources, launch kits, and adoption support materials.
• Supports rollout and adoption of tools and resources such as Interactive Virtual Warehouse, demo materials, Distribution Extranet resources, service materials, incentives, SPIFFs, and sales/service enablement assets.
• Gathers feedback from reps, service teams, distributors, Inside Sales, and field leaders to improve marketing resources, reduce adoption barriers, and support better field activation.

Skills

Field activation

Channel support

Sales communications

Launch materials

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Rite-Hite is seeking a Distribution Marketing Specialist (Field Activation) to bring marketing initiatives and resources to life for our Distribution sales, service, channel, distributor, and Inside Sales teams. This hybrid role requires collaborating with Commercial Enablement and cross-functional teams to translate priorities into clear messaging and actionable field resources.

Ideal candidates have a bachelor’s in marketing or related field and 5+ years in B2B or field marketing, with travel