Field Activation Lead: Sampling & Brand Experience

Chobani

Illinois

On-site

USD 75,000 - 118,000

Full time

9 days ago

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Job summary

Chobani seeks a Sr. Specialist, Product Activation to oversee day-to-day product sampling programs that bring the brand directly to consumers, including cold chain management, inventory, and staffing for high-quality touchpoints.

The role requires a hands-on operator who thrives in fast-paced field environments and excels at flawless execution to drive trial and retail conversion. The ideal candidate will manage field teams, coordinate with sales and retail marketing, and optimize program

Qualifications

1-2 years of experience in field marketing, experiential marketing, event operations, or sampling program management.

Responsibilities

Lead the end-to-end execution of mobile sampling programs across key markets and events.
Oversee fleet vehicle scheduling, setup, cleanliness, and maintenance for timely deployment.
Ensure compliance with food safety and cold chain protocols, including handling and temperature control of perishable products.
Maintain field marketing assets, uniforms, storage units, and equipment for readiness and brand alignment.
Schedule, train, and manage brand ambassadors to deliver engaging consumer experiences and uphold brand voice.
Conduct field visits to monitor performance and provide on-the-spot coaching when needed.
Create and distribute training tools and performance guidelines for ambassadors.