Festival Marketing Lead - Growth & Promotions

AEG Presents; New York (NY); On-site; USD 76,000 - 100,000; Full time

Job summary

AEG Presents is seeking a Marketing Manager- Festivals to lead marketing for festival events, coordinating with artist management, Radio/TV, and marketing teams to craft effective campaigns that drive ticket sales.

You will oversee graphic content, manage budgets, supervise social media, and collaborate across departments to reach the right audiences and maximize engagement across shows.

Qualifications

• BA/BS in Marketing/Business Communications, PR preferred.
• 4–6 years of related work experience.
• 4–6 years of experience with media buying.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives.
• Must be internet savvy.
• Proficient in Photoshop and MS Office.
• Creative, detail-oriented, able to juggle multiple tasks.
• Knowledge of music industry preferred.
• Passion for music.

Responsibilities

• Develop and execute marketing and promotional plans with festival teams.
• Manage marketing budget and allocations; prepare advertising settlements.
• Oversee social media accounts; create ad copy and schedules.
• Evaluate show performance and adjust marketing strategy.
• Supervise publicity, press interviews, artist coordination.
• Develop and pitch promotions to media outlets; negotiate rates.
• Create additional marketing opportunities to boost ticket sales.
• Coordinate graphics requests for assets (ecards, posters, emails).
• Oversee interns and assistants.

Skills

Marketing experience

Media buying

Social media

Communication

Organizational skills

Creativity

Internet savvy

Photoshop

MS Office

Music industry knowledge

Education

BA/BS in Marketing/Business Communications, PR preferred

Tools

Photoshop

MS Office

Job description

AEG Presents is seeking a Marketing Manager- Festivals to lead marketing for festival events, coordinating with artist management, Radio/TV, and marketing teams to craft effective campaigns that drive ticket sales.

You will oversee graphic content, manage budgets, supervise social media, and collaborate across departments to reach the right audiences and maximize engagement across shows.