Festival Marketing Lead — Drive Live-Event Growth

Aeg-Worldwide; New York (NY); On-site; USD 76,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401k plan with employer match

Paid holidays

Vacation and sick time

Life insurance

Parental leave

Wellness offerings

Job summary

AEG Worldwide is seeking a Marketing Manager- Festivals to lead all festival marketing assets, coordinating with artist management, Radio/TV and the marketing team to craft effective campaigns and drive ticket sales. This role will develop graphic content used to inform the public about shows and track budgets to allocate funds correctly.

You will oversee social media, negotiate media partner terms, and supervise promotions with management, labels and PR agencies, all while evolving campaigns to

Qualifications

• BA/BS in Marketing/Business Communications; PR preferred.
• 4–6 years of related work experience in marketing.
• 4–6 years of media buying experience.
• May oversee interns and assistants.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives and strategies.
• Must be internet savvy.
• Proficient in Photoshop and MS Office.
• Creative, detail-oriented person who can juggle multiple tasks.
• Knowledge of music industry preferred.
• Passion for music preferred.

Responsibilities

• Develop and execute marketing and promotional plans for festivals.
• Collaborate with festival directors, talent buyers, and marketing director on budgets.
• Generate and adhere to marketing budget; manage advertising and media spend.
• Oversee social media accounts and develop ad copy and schedules.
• Evaluate show performance and adjust marketing strategy as needed.
• Supervise publicity, press interviews, and artist coordination for promotions.
• Develop and pitch promotions to media outlets; negotiate rates and contracts.
• Create additional marketing opportunities to boost ticket sales.
• Coordinate graphics for ecards, banners, posters, social posts, and emails.
• Oversee interns/assistants as needed.

Skills

Strong communication

Organizational skills

Social media knowledge

Internet savvy

Creative

Detail-oriented

Passion for music

Music industry knowledge

Education

BA/BS Marketing/Business Communications

Tools

Photoshop

MS Office

Job description

AEG Worldwide is seeking a Marketing Manager- Festivals to lead all festival marketing assets, coordinating with artist management, Radio/TV and the marketing team to craft effective campaigns and drive ticket sales. This role will develop graphic content used to inform the public about shows and track budgets to allocate funds correctly.

You will oversee social media, negotiate media partner terms, and supervise promotions with management, labels and PR agencies, all while evolving campaigns to