Festival Marketing Lead | Events & Growth

AEG; Los Angeles (CA); Sur place; USD 76 000 - 100 000; Plein temps

Avantages offerts par ce poste

Medical, dental and vision insurance

401k Plan with employer match 3%

Paid holidays, vacation and sick time

Résumé du poste

AEG Presents is seeking a Marketing Manager for Festivals to lead the marketing assets for calendar events. You will work with artist management, Radio/TV, and the marketing team to craft effective plans that reach the right audience and drive ticket sales.

This role also involves budget tracking and ensuring funds are allocated correctly. You will oversee social media, develop engaging content, and coordinate promotions with media partners to maximize exposure and revenue.

Qualifications

• BA/BS degree in Marketing/Business Communications or PR preferred.
• 4-6 years of related work experience.
• 4-6 years of experience with media buying.
• Proficient in Photoshop and MS Office.
• Experience with social media and online marketing initiatives.
• Knowledge of music industry is preferred.

Responsabilités

• Develop and execute marketing and promotional plans with festival directors, talent buyers, and marketing to plan and oversee spend.
• Manage the marketing budget and advertising settlements for each show ensuring funds are allocated to correct partners.
• Oversee social media accounts, develop ad copy, and implement schedules to reach the target demographic.
• Evaluate show performance and adjust tactics to meet marketing strategy in changing market conditions.
• Supervise publicity, advance press interviews, and coordinate artist availability with management and agencies.
• Develop and pitch promotions to media outlets; negotiate rates and contracts with outlets.
• Identify additional marketing opportunities to boost ticket sales and stay current with trends.
• Collaborate with marketing team and artist management to create assets for campaigns and outreach.
• May oversee interns and assistants.

Connaissances

Strong communication

Organizational skills

Social media knowledge

Internet savvy

Creative, detail-oriented

Formation

BA/BS in Marketing/Business Communications

Outils

Photoshop

MS Office

Description du poste

AEG Presents is seeking a Marketing Manager for Festivals to lead the marketing assets for calendar events. You will work with artist management, Radio/TV, and the marketing team to craft effective plans that reach the right audience and drive ticket sales.

This role also involves budget tracking and ensuring funds are allocated correctly. You will oversee social media, develop engaging content, and coordinate promotions with media partners to maximize exposure and revenue.