Head of Live Entertainment Marketing

AEG Presents; West Palm Beach (FL); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

AEG Presents is seeking a Director of Marketing to lead detailed promotional plans for each show and drive data-driven strategies across tours, festivals, and events. The role oversees budget, forecasting, and cross-functional collaboration with booking, PR, and legal teams.

The ideal candidate will have a strong track record in brand management, media planning, and digital marketing within the live entertainment space, plus exceptional communication skills.

Formación

• BA/BS degree in marketing or communications or related field.
• 8–10 years of related work experience.
• Experience working with and creating budgets.
• Experience as a promoter a plus.
• Excellent computer skills in Word, Outlook, Excel and Photoshop.
• Knowledge of brand identity, advertising, digital marketing and social media strategies.
• Strong interpersonal and relationship-building skills.
• Knowledge of media buying, negotiating and documenting agreements.
• Knowledge of music industry and artist demographics.
• Strong organizational skills and attention to detail.
• Excellent written, verbal and listening communication skills.

Responsabilidades

• Create promotional and advertising plans identifying targeted demographics for each show.
• Oversee the marketing department and ensure on-time completion of work.
• Develop budgets and provide market forecasts through data analysis.
• Collaborate with booking, PR, labels and artists management.
• Coordinate press releases, promotions and advertising materials for events.
• Recruit, train, and mentor marketing staff; manage performance and growth.
• Brainstorm promotions with the booking team to attract artists to AEG Presents.
• Coordinate media outreach and day-of-show press activities with PR and labels.
• Identify issues and provide actionable recommendations to leadership.
• Build relationships with artists and management by attending events and networking.
• Manage ticket holds and distribution in coordination with ticketing.

Conocimientos

Strategic marketing

Budget management

Brand management

Media planning

Team leadership

Negotiation

Communications

Digital marketing

Relationship building

Educación

BA/BS Degree in Marketing or Business Communications

Herramientas

Microsoft Word

Outlook

Excel

Photoshop

Descripción del empleo

AEG Presents is seeking a Director of Marketing to lead detailed promotional plans for each show and drive data-driven strategies across tours, festivals, and events. The role oversees budget, forecasting, and cross-functional collaboration with booking, PR, and legal teams.

The ideal candidate will have a strong track record in brand management, media planning, and digital marketing within the live entertainment space, plus exceptional communication skills.