Festival Marketing Manager: Growth, Budgets & Social

AEG Presents; Los Angeles (CA); On-site; USD 76,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental & vision insurance

401k plan with employer match

Paid holidays

Vacation & sick leave

Job summary

AEG Presents in Los Angeles seeks a Marketing Manager - Festivals to lead the marketing for festival shows, collaborating with artist management, Radio/TV, and the marketing team to craft effective campaigns and drive ticket sales.

You will develop graphics for public promotion and manage budgets to ensure proper fund allocation, while keeping social media accounts engaging and up to date.

Qualifications

• BA/BS in Marketing/Business Communications, PR preferred.
• 4–6 years of related work experience.
• 4–6 years of media buying experience.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives.
• Must be internet savvy.
• Proficient in Photoshop and MS Office.
• Creative, detail-oriented, able to juggle multiple tasks.
• Knowledge of music industry preferred.
• Passion for music preferred.

Responsibilities

• Develop marketing and promotional plans with festival directors and talent buyers and oversee marketing spend.
• Generate and manage the marketing budget; book and account for all advertising and media.
• Oversee social media accounts; develop ad copy and schedules for target demographics.
• Evaluate show performance and adjust strategy to changing market conditions.
• Supervise publicity, press interviews, and coordinate artist availability with management and PR teams.
• Develop and pitch promotions to media outlets; negotiate rates and contracts.
• Identify additional marketing opportunities to boost ticket sales and stay current with trends.
• Coordinate graphics requests for ecards, banners, posters, social posts, radio and emails.
• May oversee interns and assistants.

Skills

Strong communication

Organizational skills

Social media knowledge

Internet savvy

Creative

Detail-oriented

Music industry passion

Education

BA/BS Marketing/Communications

Tools

Photoshop

MS Office

Job description

AEG Presents in Los Angeles seeks a Marketing Manager - Festivals to lead the marketing for festival shows, collaborating with artist management, Radio/TV, and the marketing team to craft effective campaigns and drive ticket sales.

You will develop graphics for public promotion and manage budgets to ensure proper fund allocation, while keeping social media accounts engaging and up to date.