Festival Marketing Strategist

AEG Worldwide; New York (NY); On-site; USD 76,000 - 100,000; Full time

Job summary

AEG Worldwide is seeking a Marketing Manager for Festivals to lead marketing assets for festivals, collaborate with artist management, Radio/TV, and marketing teams, and develop impactful campaigns to drive ticket sales.

The role involves budgeting, social media management, and coordinating publicity across multiple partners. Experience in media buying and a passion for music are highly valued.

Qualifications

• BA/BS Degree (4 years) in Marketing/ Business Communications, PR Preferred.
• 4-6 years Of related work experience.
• 4-6 years Experience with media buying.
• May be responsible for overseeing interns and assistants.
• Strong communication and organizational skills.
• Knowledge of social media and online marketing initiatives and strategies.
• Must be internet savvy.
• Proficient in Photoshop and MS Office.
• Creative, detail-oriented person who can juggle multiple tasks.
• Knowledge of Music industry preferred.
• Passion for music preferred.

Responsibilities

• Responsible for development and execution of marketing and promotional plans.
• Collaborates with festival directors, talent buyers, and marketing director to plan and oversee the marketing spend.
• Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show
• Oversee Social Media accounts for each show. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
• Oversee and evaluate show performance, making adjustments to meet marketing strategy in changing market or competitive conditions
• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with management, label and public relations agencies.
• Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets
• Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
• Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Request graphics for ecards, banners, posters, social media post, radio station needs and e-mails
• May be responsible for overseeing interns and assistants.

Skills

Social media marketing

Communication skills

Organizational skills

Creative mindset

Internet savvy

Education

BA/BS in Marketing / Business Communications

Tools

Photoshop

MS Office

Job description

AEG Worldwide is seeking a Marketing Manager for Festivals to lead marketing assets for festivals, collaborate with artist management, Radio/TV, and marketing teams, and develop impactful campaigns to drive ticket sales.

The role involves budgeting, social media management, and coordinating publicity across multiple partners. Experience in media buying and a passion for music are highly valued.