Federal Marketing Analytics & Insights Leader

Accenture Federal Services; United States; Remote; USD 95,000 - 204,000; Full time

Job summary

Accenture Federal Services is seeking a Marketing Analytics and Insights Manager to enhance our Marketing + Communications team. This role leads data strategy, governance, and analytics to deliver accurate data across platforms and enable senior leadership with clear insights.

You will develop dashboards, standardize metrics, and guide optimization using data‑driven methodologies, including AI‑powered analytics and automation. Strong collaboration with cross‑functional teams is essential.

Qualifications

• Minimum 8 years of experience in marketing analytics, data strategy and governance within a B2B or B2G environment, military or civilian.
• Bachelor’s degree required.
• Strong written and verbal communication skills, with ability to present insights clearly to stakeholders at all levels.
• Demonstrated ability to manage multiple projects in a deadline‑driven environment.
• Executive presence and strong stakeholder management within a matrixed organization.
• Team‑oriented and highly collaborative with strong interpersonal skills.

Responsibilities

• Lead data strategy, governance, analytics, quality, and integration to ensure accurate marketing data across platforms.
• Oversee cross‑channel tracking, APIs, data lake integrations, and reporting requirements.
• Evolve the core marketing measurement framework with standardized metrics and data sources.
• Develop dashboards, reporting frameworks, and analytics models for clear, actionable insights for leaders.
• Analyze performance, forecast trends, and guide optimization with data‑driven methods.
• Advance AI‑powered analytics, automation, and experimentation to improve efficiency and targeting.
• Identify trends and insights to inform engagement strategies and marketing effectiveness.
• Maximize and govern the CRM platform for high data accuracy and comprehensive client intelligence.

Skills

Marketing analytics

Data governance

Data strategy

Stakeholder management

Cross-functional collaboration

Executive storytelling

Education

Bachelor's degree

Tools

Salesforce

Marketing Cloud

Power BI

Adobe Analytics

LinkedIn Campaign Manager

Sprinklr

HubSpot

Cvent

Greenhouse

Job description

Accenture Federal Services is seeking a Marketing Analytics and Insights Manager to enhance our Marketing + Communications team. This role leads data strategy, governance, and analytics to deliver accurate data across platforms and enable senior leadership with clear insights.

You will develop dashboards, standardize metrics, and guide optimization using data‑driven methodologies, including AI‑powered analytics and automation. Strong collaboration with cross‑functional teams is essential.