Customer Analytics & GeoInsights Specialist

Accenture-Federal-Services-2; Washington (District of Columbia); On-site; USD 67,000 - 145,000; Full time

Job summary

Accenture Federal Services is seeking a Customer Analytics Specialist to transform how we understand user interactions across federal digital platforms. You will build and maintain robust reporting systems, leverage geospatial analytics, and translate insights into actionable recommendations for product and design teams.

Collaborating with marketing, product, and technical colleagues, you will audit tracking patterns, monitor data quality, and support usability testing to improve customer

Qualifications

• Proven ability to analyze complex data sets and build comprehensive, easy-to-understand reports.
• Experience utilizing Geospatial data analytics and location-based data to identify regional behaviors.
• Proficiency in Google Analytics Reporting.
• Hands-on experience with Qualtrics, Medallia, or similar analytics platforms.
• Strong technical aptitude for auditing, refining, and improving tracking patterns.

Responsibilities

• Develop and maintain robust reporting systems to capture customer behaviors across digital platforms.
• Leverage geospatial analytics to uncover regional trends and inform localized strategies.
• Translate complex data into strategic recommendations for cross-functional teams and stakeholders.

Skills

Geospatial data analysis

Customer analytics

Reporting & dashboards

Data interpretation

Cross-functional collaboration

Usability testing support

Tools

Google Analytics

Qualtrics

Medallia

Google Tag Manager

ArcGIS

Job description

Accenture Federal Services is seeking a Customer Analytics Specialist to transform how we understand user interactions across federal digital platforms. You will build and maintain robust reporting systems, leverage geospatial analytics, and translate insights into actionable recommendations for product and design teams.

Collaborating with marketing, product, and technical colleagues, you will audit tracking patterns, monitor data quality, and support usability testing to improve customer