Federal Campaign Strategy & Insights Analyst

Accenture Federal Services; Washington (District of Columbia); On-site; USD 57,000 - 116,000; Full time

Job summary

Accenture Federal Services in Washington, DC is seeking a campaign marketing professional with 1–3 years of experience in campaign planning or loyalty marketing to help shape strategy, segmentation, and personalized experiences for government clients.

You will work with cross-functional teams to develop surveys, measure outcomes, run A/B tests, and deliver monthly reports while aligning with client priorities and compliance requirements.

Qualifications

• 1-3 years of experience in campaign planning or loyalty marketing.
• Experience with customer segmentation, personalization, and data-driven campaign strategies.
• Experience in campaign measurement, A/B testing, and data interpretation.

Responsibilities

• Support the development of campaign strategy briefs based on research, insights, and client priorities.
• Assist in creating customer engagement surveys to understand journey and pain points.
• Help develop and implement creative strategies to reimagine customer engagement.

Skills

Campaign planning

Loyalty marketing

Customer segmentation

Personalization

Data-driven campaign strategies

A/B testing

Data interpretation

Job description

Accenture Federal Services in Washington, DC is seeking a campaign marketing professional with 1–3 years of experience in campaign planning or loyalty marketing to help shape strategy, segmentation, and personalized experiences for government clients.

You will work with cross-functional teams to develop surveys, measure outcomes, run A/B tests, and deliver monthly reports while aligning with client priorities and compliance requirements.