Federal Marketing Analytics and Insights Manager

Accenture Federal Services; Arlington (VA); On-site; USD 95,000 - 204,000; Full time

Job summary

Accenture Federal Services in Arlington, VA, is hiring a Marketing Analytics and Insights Manager to optimize our data and analytics program across Marketing + Communications. You will lead data strategy, governance, and cross‑channel measurement to deliver actionable insights for marketing leaders and business teams.

You will develop dashboards, analytics models, and AI-powered analytics to improve targeting and decision making, while ensuring high data quality and governance across CRM and

Qualifications

• Minimum 8 years in marketing analytics, data strategy and governance in B2B/B2G or military contexts.
• Bachelor’s degree required.
• Strong written and verbal communication; able to present insights to stakeholders.
• Proven ability to manage multiple projects in deadline-driven environments.
• Executive presence with strong stakeholder management in a matrix organization.
• Team-oriented and highly collaborative with strong interpersonal skills.

Responsibilities

• Lead data strategy, governance, and analytics across marketing platforms.
• Develop dashboards and analytics models for senior leaders.
• Oversee cross-channel measurement and data integration.
• Analyze performance and forecast trends to guide optimization.
• Advance AI-powered analytics, automation, and experimentation.
• Maximize and govern the CRM for accurate client insights.

Skills

Marketing analytics

Data strategy

Governance

Performance measurement

Stakeholder management

Executive presence

Project leadership

Education

Bachelor's degree

Tools

Salesforce

Marketing Cloud

Adobe Analytics

Adobe Target

LinkedIn Campaign Manager

Sprinklr

Power BI

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people.Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

We’re hiring a Marketing Analytics and Insights Manager to enhance our Marketing + Communications (M+C) team.

The Manager optimizes our data and analytics program by leveraging technology, data, and AI to deliver unparalleled insights and drive meaningful impact across marketing and the business. This role serves as a critical connector across M+C, Leadership, Business and Growth teams—ensuring our marketing programs are fueled by accurate data, strong governance, integrated systems, and powerful analytical tools that elevate performance and decision‑making.

• Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms
• Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements
• Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks and aligned data sources
• Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insights for marketers, leaders, and other senior stakeholders
• Analyze and evaluate real-time and overall performance, forecast trends, and guide strategic optimization using data-driven methodologies
• Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate measurable business impact
• Identify and synthesize key trends and insights that inform engagement strategies and strengthen marketing effectiveness
• Maximize and govern the CRM platform to ensure high data accuracy and enable comprehensive client intelligence and activity tracking

What You Need

• Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment, military or civilian
• Bachelor’s degree
• Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders at all levels
• Demonstrated ability to manage multiple projects in a deadline-driven environment
• Executive presence and strong stakeholder management skills within a matrixed organization
• Team-oriented and highly collaborative with strong interpersonal skills

Bonus if you have

• Understanding of marketing disciplines across integrated campaigns, account-based marketing, content, web and digital, social, paid and earned media, advertising, recruitment marketing and event-based channels
• Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing automation platforms
• Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, and Power BI or other data visualization tools
• Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states listed, including the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states listed is:

$95,200—$204,400 USD