Federal Cybersecurity Product Marketing Lead

Qualys; Virginia Beach (VA); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Qualys is seeking an experienced Product Marketing Manager to support our expanding US Public Sector business for cyber risk management and compliance. You will own messaging and content for federal and public sector buyers, shaping go-to-market plans and collaborating with product, sales, and marketing teams.

You will develop market insights, create collateral and enablement assets, and present to prospects and customers, ensuring compelling positioning across Qualys portfolio.

Qualifications

• 10+ years of experience in product management, marketing, or sales.
• 3+ years of experience in the cybersecurity industry preferred.
• 3+ years of experience working with cyber security solutions in support of the Public Sector or Federal market.
• Proven development of external-facing and enablement collateral.
• Exhibitable sales or marketing experience.
• Excellent communication and presentation skills.

Responsibilities

• Own the messaging and content deliverables in support of our public sector and Federal business.
• Build the go-to-market strategy and execution plans in partnership with the sales and marketing teams responsible for this vertical.
• Be the expert on our buyers and their critical buying criteria, to build product collateral that resonates with our target buyer personas.
• Identify product roadmap needs, and coordinate with product management and engineering to get these built and delivered.
• Gather market intelligence, connect technology trends to Qualys products, and develop positioning and messages for critical current and future use cases.
• Create customer and sales collateral, as well as thought leadership content that includes presentations, white papers, webinars, emails, etc.

Skills

Product marketing

Go-to-market strategy

Messaging

Content development

Sales enablement

Public Sector experience

Communication & presentation

PM skills

Job description

Qualys is seeking an experienced Product Marketing Manager to support our expanding US Public Sector business for cyber risk management and compliance. You will own messaging and content for federal and public sector buyers, shaping go-to-market plans and collaborating with product, sales, and marketing teams.

You will develop market insights, create collateral and enablement assets, and present to prospects and customers, ensuring compelling positioning across Qualys portfolio.