Fan Insights & Marketing Analytics Specialist

Gondola; Green Bay (WI); Híbrido; USD 70 000 - 105 000; Tempo integral

Resumo da oferta

Green Bay Packers are seeking a Marketing & Fan Insights Analyst to develop deep insights into Packers fans, analytics and measurement frameworks. You will translate data into actionable marketing recommendations, support engagement, experiences, and partnerships across the club.

Ideally you have 5–8 years in analytics or consumer insights, strong communication, and experience with marketing tech and experimentation.

Qualificações

• Bachelor’s degree in Marketing or related field.
• 5-8 years of experience in analytics, consumer insights, research or related fields.
• Strong analytical skills and ability translating data into strategic recommendations and business decisions.
• Deep understanding of experimentation strategy, segmentation, targeting, personalization and lifecycle optimization.
• Excellent written and verbal communication skills with strong project, vendor, organizational and stakeholder management skills.

Responsabilidades

• Design, execute and communicate quantitative and qualitative research to understand Packers fans and identify engagement opportunities.
• Develop measurement frameworks, KPIs and reporting methodologies to evaluate marketing effectiveness.
• Leverage Adobe Experience Platform and related marketing technologies to develop segments and personalization.
• Serve as strategic partner to internal departments delivering data-driven insights for targeting and partnerships.
• Create dashboards, visualizations and internal presentations communicating fan and marketing insights.
• Analyze consumer behavior, demographics and trends using panel-based research platforms.
• Coordinate with the NFL to disseminate Voice of the Fan findings to stakeholders.
• Manage data collection, platform integrations, analytics and market research projects.
• Assist in A/B tests and experiments, applying statistics to measure ROI and lift.

Conhecimentos

Analytical skills

Communication skills

Stakeholder management

Experimentation

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

Adobe Experience Platform

Adobe Analytics

Customer Journey Analytics

Adobe Target

Real-Time CDP

Comscore

Placer.ai

Shareablee

Tableau

Alteryx

Google Analytics

SQL

R

Python

Descrição da oferta de emprego

Green Bay Packers are seeking a Marketing & Fan Insights Analyst to develop deep insights into Packers fans, analytics and measurement frameworks. You will translate data into actionable marketing recommendations, support engagement, experiences, and partnerships across the club.

Ideally you have 5–8 years in analytics or consumer insights, strong communication, and experience with marketing tech and experimentation.