Senior Marketing Analytics & Insights Lead, Fan Engagement

The Los Angeles Rams; Los Angeles (CA); On-site; USD 160,000 - 230,000; Full time

Job summary

The Los Angeles Rams are seeking an innovative Senior Manager, Marketing Analytics & Consumer Insights to lead the organization’s marketing and media analytics function. You will transform data into actionable insights, define the analytics vision, and partner with senior leadership to drive data-informed decisions that boost fan engagement, revenue, and operational effectiveness.

You will build a multi-year analytics roadmap, advance AI-enabled methodologies, mentor a high-performing team, and

Qualifications

• 10+ years of analytics, consumer insights, BI, and related disciplines.
• 5+ years leading analytics, consumer insights, or BI teams.
• Expertise in SQL, Python, R, Power BI, Tableau.
• Experience building measurement frameworks, dashboards, forecasting, segmentation, and AI for marketing.
• Proven history of insights driving new business strategies.
• Strong understanding of CRM, fan data ecosystems, data warehouses and platforms.
• Experience guiding qualitative and quantitative first-party data collection.
• Ability to influence executive stakeholders and lead cross-functional initiatives.
• Exceptional communication skills with executive leadership.

Responsibilities

• Develop and lead the marketing+media analytics and consumer insights strategy.
• Own the analytics roadmap and prioritize high-value initiatives.
• Develop advanced analytical frameworks, predictive models, and AI capabilities.
• Lead, mentor, and develop a high-performing analytics and insights team.
• Establish executive KPI frameworks, dashboards, and self-service analytics.
• Partner with senior leaders to drive data-driven decisions.
• Collaborate with Marketing Technology on data governance and fan data strategy.
• Evaluate analytics technologies and vendor solutions for impact.
• Champion analytics adoption and data literacy across the organization.

Skills

SQL

Python

R

Power BI

Tableau

Data visualization

Education

Bachelor’s degree in Analytics/Statistics/Business/Math/CS

Advanced degree preferred

Tools

CRM platforms

Data warehouses

Job description

The Los Angeles Rams are seeking an innovative Senior Manager, Marketing Analytics & Consumer Insights to lead the organization’s marketing and media analytics function. You will transform data into actionable insights, define the analytics vision, and partner with senior leadership to drive data-informed decisions that boost fan engagement, revenue, and operational effectiveness.

You will build a multi-year analytics roadmap, advance AI-enabled methodologies, mentor a high-performing team, and