Manager, Fan Insights & Growth Analytics

Bay FC; San Francisco (CA); On-site; USD 108,000 - 132,000; Full time

Job summary

Bay FC is seeking a strategic Manager of Business Insights & Analytics to partner with senior leaders and department heads. You will own the club's fan analytics narrative, translating data into actionable business recommendations that shape commercial strategy.

This senior IC role offers growth as an emerging analytics leader within the function. You will build connected insights, analyze revenue patterns, model audience segments, and lead end-to-end projects, collaborating with Marketing,

Qualifications

• 5 to 7 years of experience in analytics, business insights, or consumer insights roles.
• Strong experience translating data into business impact, particularly in revenue-generating functions.
• Proficiency in SQL and at least one programming language such as Python or R.
• Experience with data visualization tools such as Tableau.
• Strong communication skills with the ability to influence senior stakeholders.
• Experience building audience segmentation, consumer profiles, or personas for marketing activation.

Responsibilities

• Own consumer analytics and growth insights to translate signals into actionable business recommendations.
• Analyze commercial performance to identify revenue patterns and high-impact marketing windows.
• Maintain unified fan profiles and define segments and personas for targeted marketing.
• Partner with Marketing, Ticketing, and Merchandise to drive analytics-informed decisions.
• Design and execute end-to-end analytical projects, framing problems and communicating insights.

Skills

Data-driven decision making

Strong data storytelling

SQL

Python

R

Audience segmentation

Communication

Education

Bachelor's degree in a related field

Tools

Tableau

Salesforce

Google Analytics

CRM tools

Job description

Bay FC is seeking a strategic Manager of Business Insights & Analytics to partner with senior leaders and department heads. You will own the club's fan analytics narrative, translating data into actionable business recommendations that shape commercial strategy.

This senior IC role offers growth as an emerging analytics leader within the function. You will build connected insights, analyze revenue patterns, model audience segments, and lead end-to-end projects, collaborating with Marketing,