Senior CRM Marketing Lead — Data-Driven Fan Engagement

Cooper Lighting Solutions; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Professional development opportunities

Casual work environment

Job summary

U.S. Soccer is seeking a Senior CRM Marketing Manager located in Atlanta, Georgia, to lead data-driven marketing campaigns that enhance audience engagement and retention. This role is ideal for a marketing expert with 7–10 years of experience specializing in CRM who can execute personalized campaigns through various channels. Skills in marketing automation platforms such as Braze and Salesforce Marketing Cloud are essential. A casual work environment and opportunities for professional development are provided.

Qualifications

• 7–10 years of progressive experience in CRM, lifecycle marketing, or marketing automation.
• Expertise in CRM tools (Braze, Salesforce, etc.).
• Analytical mindset to interpret campaign performance.

Responsibilities

• Define and own the long‑term CRM marketing roadmap.
• Lead CRM marketing best practices across the organization.
• Oversee campaign strategy and execution.

Skills

CRM Strategy Leadership

Marketing Automation

Audience Segmentation

Data Analysis

Multi-channel Campaign Execution

Education

Bachelor's degree

Tools

Braze

Salesforce Marketing Cloud

Google Analytics

Job description

U.S. Soccer is seeking a Senior CRM Marketing Manager located in Atlanta, Georgia, to lead data-driven marketing campaigns that enhance audience engagement and retention. This role is ideal for a marketing expert with 7–10 years of experience specializing in CRM who can execute personalized campaigns through various channels. Skills in marketing automation platforms such as Braze and Salesforce Marketing Cloud are essential. A casual work environment and opportunities for professional development are provided.