Senior CRM Growth & Lifecycle Marketing Leader

UNITED STATES SOCCER FEDERATION 1; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Comprehensive compensation package

Casual work environment

Professional development opportunities

Job summary

UNITED STATES SOCCER FEDERATION 1 is seeking a Senior CRM Marketing Manager to drive engagement through data-driven marketing strategies. The ideal candidate has extensive experience in CRM, audience segmentation, and campaign automation, ensuring alignment with the organization's goals.

You will lead the Lifecycle Marketing team while developing personalized campaigns across multiple platforms such as email and SMS, ultimately driving fan engagement and revenue growth. Join us in making a significant impact in soccer across America.

Qualifications

• 7–10 years of experience in CRM and marketing automation.
• Strong leadership skills to manage cross-functional teams.
• Experience in multi-channel marketing (email, SMS, push notifications).

Responsibilities

• Define and own the CRM marketing roadmap.
• Lead audience segmentation strategy for personalized engagement.
• Oversee execution of multi-channel marketing campaigns.

Skills

CRM strategy leadership

Audience segmentation

Marketing automation

Data analysis

SQL proficiency

Education

Bachelor's degree

Tools

Braze

Salesforce Marketing Cloud

Adobe Campaign

Google Analytics

Job description

UNITED STATES SOCCER FEDERATION 1 is seeking a Senior CRM Marketing Manager to drive engagement through data-driven marketing strategies. The ideal candidate has extensive experience in CRM, audience segmentation, and campaign automation, ensuring alignment with the organization's goals.

You will lead the Lifecycle Marketing team while developing personalized campaigns across multiple platforms such as email and SMS, ultimately driving fan engagement and revenue growth. Join us in making a significant impact in soccer across America.