Family Advisor

Jobtailor; McFarland (WI); On-site; USD 52,000 - 76,000; Full time

Job summary

Jobtailor in McFarland, Wisconsin is seeking a results-driven admissions and marketing professional to lead resident recruitment, build relationships with families, and drive occupancy for a senior housing community.

You will coordinate marketing, assess prospective residents, collaborate with management, and travel locally to meet referral sources, delivering exceptional customer service. The role requires strong communication, knowledge of elder care, and a proactive, outgoing personality.

Qualifications

• Superior communication skills, both orally and in writing, with the ability to communicate effectively in English.
• Ability to communicate a clear vision of the community and its services.
• Dependable and punctual with a professional, competent demeanor.
• Knowledge of the physiology and psychology of older people.
• Ability to recognize common signs and symptoms of dementia.

Responsibilities

• Lead the resident recruitment process by establishing and cultivating relationships with prospects and their families
• Identify individual prospective resident needs
• Develop and maintain internal and external marketing strategies, referral sources, and community relationships
• Maintain occupancy levels and track and trend resident movements
• Serve as the central point of contact for prospective residents
• Manage the admission and assessment process in collaboration with the community management team
• Communicate the community’s vision and services to prospective residents and families
• Provide customer service and telephone marketing
• Collaborate with team members and business partners
• Travel locally as required

Skills

Communication skills

Marketing experience

Sales results

Customer service orientation

Team collaboration

Education

Degree in Marketing or Human Services

Tools

Valid driver’s license

Job description

• Lead the resident recruitment process by establishing and cultivating relationships with prospects and their families
• Identify individual prospective resident needs
• Develop and maintain internal and external marketing strategies, referral sources, and community relationships
• Maintain occupancy levels and track and trend resident movements
• Serve as the central point of contact for prospective residents
• Manage the admission and assessment process in collaboration with the community management team
• Communicate the community’s vision and services to prospective residents and families
• Provide customer service and telephone marketing
• Collaborate with team members and business partners
• Travel locally as required

Requirements

• Superior communication skills, both orally and in writing, with the ability to communicate effectively in English
• Ability to communicate a clear vision of the community and its services
• Dependable and punctual with a professional, competent demeanor
• Knowledge of the physiology and psychology of older people
• Ability to recognize common signs and symptoms of dementia
• Strong customer service and telephone marketing skills
• Adaptable and flexible, focused on meeting prospective residents’ and families’ needs
• Team and business partner skills
• Proven track record of marketing or sales results
• Outgoing personality, superior communication skills, and strong customer service orientation
• Neat, clean appearance and positive, cheerful attitude
• Clean driving record and valid state-issued driver’s license
• Local travel required
• Degree in marketing or a human services field preferred
• Prior experience in marketing to seniors, sales, senior housing, long-term care insurance, hospitality, or an appropriate healthcare/personal care background preferred

Core Competencies

Demonstrates strong communication skills and a proven ability to build relationships with prospective residents and their families. Possesses knowledge of the needs of older adults and experience in marketing or sales within the senior housing or healthcare sectors.

Highest-signal resume keywords

• Superior Communication Skills
• Customer Service Orientation
• Marketing Experience in Senior Housing
• Knowledge of Dementia Signs
• Degree in Marketing or Human Services

ATS Optimization Keywords

Hard Skills

• Marketing Strategies
• Sales Results
• Assessment Process Management
• Occupancy Level Tracking
• Telephone Marketing

Soft Skills

• Dependable and Punctual
• Adaptable and Flexible
• Outgoing Personality
• Team Collaboration
• Professional Demeanor

Certifications & Qualifications

• Valid State-Issued Driver’s License

Industry Keywords

• Senior Housing
• Long-Term Care Insurance
• Healthcare
• Personal Care
• Community Relationships