Family Advisor

The Pennant Group; Sheboygan (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

The Shores of Sheboygan Senior Living is seeking a Family Advisor to lead resident recruitment, build relationships with families, and implement marketing strategies. You will collaborate with the community team to maintain occupancy and manage admissions.

Ideal candidates have strong communication and customer service skills, with experience in marketing to seniors and a professional, proactive attitude. Local travel may be required as part of outreach.

Qualifications

• Excellent communication skills, both written and spoken English.
• Ability to clearly convey the community's vision and services.
• Strong customer service orientation with focus on prospective residents and families.
• Must be neat, professional, and capable of driving local travel as needed.

Responsibilities

• Lead the resident recruitment process by building relationships with prospects and families.
• Develop and maintain marketing strategies including referrals and community partnerships.
• Maintain occupancy levels and track resident movement trends.
• Serve as central contact for prospective residents and coordinate admissions with management.
• Collaborate with the community team to manage the admission/assessment workflow.

Skills

Superior communication

Verbal & written English

Customer service

Telephone marketing

Relationship building

Multi-tasking

Team collaboration

Personal presentation

Education

Marketing degree

Human services background

Job description

Family Advisor – Senior Living

The Shores of Sheboygan Senior Living is currently seeking a Family Advisor to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community.

We are guided by our CAPLICO Core Values: Celebration, Accountability, Passion for Learning, Love One Another, Intelligent Risk Taking, Customer Second (Employee First!), Ownership.

If these core values resonate deeply with your own moral compass and you meet the requirements below, then you should apply.

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Critical Success Factors

• Superior communication skills with the ability to effectively communicate in English, both orally and in writing.
• Ability to communicate a clear vision of the community and its services.
• Dependable and punctual with a professional, competent demeanor.
• Knowledge of the physiology and psychology of the older person.
• Recognizes common signs/symptoms of dementia.
• Demonstrates strong customer service skills and telephone marketing skills.
• Adaptable, flexible and focused on meeting the needs of prospective residents and families.
• Demonstrate team and business partner skills.

Preferred Qualifications

• Degree in marketing or human services field preferred.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.
• Proven track record of marketing/sales results.
• An outgoing personality, superior communication skills and strong customer service orientation required.
• Must present a neat, clean appearance and demonstrate a positive, cheerful attitude.
• Must possess a clean driving record and valid state issued driver’s license. Local travel required.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.