Admissions Director

428 Healthcare; Largo (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

428 Healthcare seeks a Marketing and Business Development professional in Largo, Florida, to manage marketing strategies aimed at maintaining occupancy goals. The role includes building relationships with hospitals and community partners, overseeing lead management, and ensuring compliance with all regulations.

The ideal candidate will have a Bachelor’s degree and 2–5 years of relevant experience in healthcare or senior living. Strong communication and sales skills are essential for success in this role.

Qualifications

• Bachelor’s degree in a relevant field preferred.
• 2–5+ years in marketing, sales, or admissions, preferably in healthcare.
• Proven track record of meeting sales and occupancy goals.

Responsibilities

• Develop and execute marketing plans to meet occupancy goals.
• Manage incoming leads and maintain a CRM system.
• Oversee admissions process and coordinate pre-admission assessments.
• Coordinate move-in process for new residents.
• Serve as main contact for prospective residents and families.
• Track key metrics and report on performance.

Skills

Sales skills

Communication skills

Organizational skills

Negotiation skills

Knowledge of ALF regulations

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

Essential Duties and Responsibilities

Marketing & Business Development

• Develop and execute a strategic marketing plan to achieve and maintain occupancy goals
• Build and maintain relationships with hospitals, physicians, case managers, social workers, and community partners
• Conduct routine outreach visits and networking to generate referrals
• Represent the facility at community events, health fairs, and professional organizations
• Manage advertising efforts (digital, print, social media, website updates)
• Monitor local market trends and competitor activity

Lead Management & Sales

• Manage all incoming leads (calls, emails, walk-ins, online inquiries)
• Maintain a CRM or lead tracking system with accurate, up-to-date information
• Conduct tours for prospective residents and families
• Perform needs assessments and present appropriate service options
• Follow up consistently to convert inquiries into deposits and move-ins
• Meet or exceed monthly and annual census and conversion goals

Admissions & Intake

• Oversee the full admissions process from inquiry to move-in
• Coordinate pre-admission assessments with nursing staff
• Ensure all required documentation, assessments, and approvals are completed
• Verify financial eligibility in collaboration with the business office
• Ensure compliance with state regulations and facility policies

Move-In Coordination

• Coordinate all aspects of the move-in process for a seamless transition
• Communicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readiness
• Conduct resident and family orientations
• Ensure a welcoming and positive first impression of the community

Relationship Management

• Serve as the primary contact for prospective residents and families
• Build trust and maintain ongoing communication throughout the decision-making process
• Address concerns with professionalism, empathy, and urgency
• Maintain relationships with referral sources for continued business growth

Reporting & Performance Tracking

• Track and report key metrics including leads, tours, deposits, and move-ins
• Conversion ratios
• Referral source performance
• Occupancy rates
• Provide regular reports to the Executive Director
• Analyze marketing ROI and adjust strategies as needed

Compliance

• Ensure all marketing and admissions activities comply with state and federal regulations
• Maintain confidentiality in accordance with HIPAA guidelines

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred)
• 2–5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred)
• Proven track record of meeting or exceeding sales/occupancy goals

Knowledge, Skills, and Abilities

• Strong sales, negotiation, and closing skills
• Excellent communication and interpersonal abilities
• Ability to build and maintain professional relationships
• Strong organizational and time management skills
• Ability to multitask and manage competing priorities
• Knowledge of ALF regulations and senior care industry (preferred)