Freelance Meta Ads Specialist - Local Lead Gen

brandbliss, llc; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

brandbliss, llc is seeking a proficient Meta Ads Manager to set up and optimize local lead generation campaigns across home services. You will build and structure Business Manager accounts, implement Pixel and CAPI, and manage day-to-day campaign execution with a focus on cost per lead and lead quality.

You’ll collaborate with our strategy, design, and dev teams to test offers, creatives, and landing pages, and communicate results clearly to clients who may not be familiar with Ads Manager.

Qualifications

• Experience running Meta lead generation for local or service businesses.
• Ability to set up Pixel, CAPI, and conversion events.
• Comfort with small budgets and honest about what they can do.
• Ability to explain results to people who don’t live in Ads Manager.
• Call tracking, CRM, and landing page optimization experience is a plus.

Responsibilities

• Build and structure Meta/Business Manager accounts for local lead generation.
• Set up and verify pixel, Conversions API, and conversion tracking so attribution is clean before anything goes live.
• Plan campaign structure, audiences, and creative testing with our team, then run it day to day (budgets, bids, pacing, testing).
• Collaborate on briefs for designers and developers when creative or landing pages are needed.
• Flag problems early and communicate when a client’s budget is too small for meaningful results.
• Report in plain English on cost per lead, lead quality, and what is and isn’t working.

Skills

Meta Ads Manager

Pixel & CAPI setup

Budget optimization

Campaign structure planning

Reporting & communication

Tools

Meta Ads Manager

Job description

We have a handful of clients with budgets ready to go, and we need someone to help us set up the Business Manager structure the right way before anything launches. Budgets are modest, and there's room to grow.Some accounts will need a course correction, and others will be built right from the start, so we're expecting it to take more time and TLC up front while we get tracking and structure right. After that it should settle into a steadier rhythm.And you won't be doing it alone.Our strategy team handles a lot of the thinking on offers and messaging, and our designers and developers take care of creative and landing pages, so most of your time goes into what happens inside the platform.That said, if you see something in the numbers that says an offer or an ad isn't landing, we want to hear it. The goal is to let you spend your time on what you're really good at, while your ideas are always welcome at the table.We're thinking a per-account monthly retainer or hourly, but we're open to hearing how you like to structure it.

What you'll do

• Build and structure Meta accounts for local lead generation, mostly home services (form fills, calls, booked appointments)
• Set up and verify pixel, Conversions API, and conversion tracking so attribution is clean before anything goes live
• Plan campaign structure, audiences, and creative testing with our team, then run it day to day (budgets, bids, pacing, testing)
• Collaborate on briefs for our designers and developers when creative or landing pages are needed
• Flag problems early, and tell us straight when a client's budget is too small to do anything meaningful so we can make the case for more
• Report in plain English on cost per lead, lead quality, and what is and isn't working

You're probably a fit if

• You've run Meta lead generation for local or service businesses, not only e-commerce
• You can set up pixel, CAPI, and conversion events
• You're comfortable with small budgets and honest about what they can and can't do
• You can explain results to people who don't live in Ads Manager
• Call tracking, CRM, and landing page optimization experience is a plus