Eye Care Marketing Account Manager

EssilorLuxottica; Minnetonka (MN); On-site; USD 62,000 - 104,000; Full time

Job summary

Walman Optical, part of EssilorLuxottica, is seeking a Marketing Account Manager to manage a portfolio of ~45 private practice eye care clients. You will be the primary contact for marketing strategy, campaigns, and budgets, coordinating across digital, direct mail, and internal teams to deliver results.

You will develop and maintain client plans aligned with goals and local markets, lead regular client meetings, and optimize resource use including budgeting and ASANA documentation.

Qualifications

• Bachelor’s degree in marketing, Sales, Business, Communications, or related field.
• 2–3 years of experience in advertising agency account management or marketing roles.
• Experience managing multiple client relationships and projects.
• Strong communication, presentation, and organizational skills.
• Experience with integrated marketing including digital, social, email, and direct mail.
• Experience with ASANA or similar PM platforms preferred.
• Healthcare/optical/private practice marketing experience a plus.

Responsibilities

• Manage approximately 45 private practice eye care client accounts.
• Serve as primary client contact for marketing strategy, campaigns, projects, and ongoing needs.
• Build strong client relationships through proactive communication, responsiveness, and follow-through.
• Develop and maintain marketing plans aligned with each client’s goals, local market, and available budget.
• Lead regular client meetings to review priorities, campaigns, results, budgets, and next steps.
• Coordinate integrated marketing campaigns across digital, social media, patient communications, direct mail, reputation management, advertising, promotions, and in-practice marketing.
• Partner with creative, digital, production, analytics, and other internal teams to move projects from planning through execution.
• Manage client feedback, approvals, timelines, and outstanding action items.
• Help clients effectively utilize marketing budgets, D4Y Dollars, and other available marketing resources.
• Review campaign performance and provide recommendations based on results and establish marketing best practices.
• Identify opportunities to strengthen client marketing programs and support long-term retention.
• Maintain accurate and timely account and project documentation in ASANA.
• Identify client concerns or retention risks early and escalation to the Supervisor of Client Relations as appropriate.
• Collaborate with Walman Optical and applicable internal partners to support client needs and business objectives.

Skills

Client relationship management

Project coordination

Communication skills

Marketing knowledge

Education

Bachelor’s degree in marketing, Sales, Business, Communications, or related field

Tools

ASANA

Job description

Walman Optical, part of EssilorLuxottica, is seeking a Marketing Account Manager to manage a portfolio of ~45 private practice eye care clients. You will be the primary contact for marketing strategy, campaigns, and budgets, coordinating across digital, direct mail, and internal teams to deliver results.

You will develop and maintain client plans aligned with goals and local markets, lead regular client meetings, and optimize resource use including budgeting and ASANA documentation.