External Marketer

MB Healthcare; Wayne (NJ); On-site; USD 52,000 - 78,000; Full time

Job summary

MB Healthcare is seeking an External Marketer for Berkshire Post Acute Care at Wayne to build relationships with hospitals, healthcare professionals, and families to promote our nursing home and rehabilitation services. The role requires visiting referral sources and representing the facility professionally in the community.

Responsibilities include developing partnerships, promoting services, and collaborating with admissions and clinical teams to drive census growth, while maintaining outreach

Qualifications

• Experience in healthcare marketing, sales, admissions, or business development.
• Excellent communication and interpersonal skills.
• Self-motivated, organized, and able to work independently.
• Healthcare or nursing home experience is a plus.
• Valid driver’s license and reliable transportation.

Responsibilities

• Develop and maintain relationships with hospitals, physicians, social workers, discharge planners, and community organizations.
• Promote nursing home, rehabilitation, and care services to referral sources.
• Visit hospitals, medical offices, and community organizations to establish partnerships.
• Follow up with referral sources and prospective residents/families.
• Attend community events, health fairs, and networking opportunities.
• Maintain accurate records of outreach activities and referrals.
• Collaborate with admissions and clinical teams to support census growth.
• Represent the facility professionally in the community.

Skills

Communication skills

Interpersonal skills

Self-motivation

Organizational skills

Job description

External Marketer

Department: Marketing and Admissions

Employment Type: Full Time

Location: Berkshire Post Acute Care at Wayne

Description

We are seeking a motivated and personable External Marketer to build relationships with hospitals, healthcare professionals, community organizations, and families to promote our nursing home and rehabilitation services. The ideal candidate is outgoing, professional, and comfortable developing referral relationships.

• Develop and maintain relationships with hospitals, physicians, social workers, discharge planners, and community organizations.
• Promote our nursing home, rehabilitation, and care services to potential referral sources.
• Visit hospitals, medical offices, and community organizations to establish and strengthen partnerships.
• Follow up with referral sources and prospective residents/families.
• Attend community events, health fairs, and networking opportunities.
• Maintain accurate records of outreach activities and referrals.
• Collaborate with the admissions and clinical teams to support census growth.
• Represent the facility professionally and positively in the community.

Qualifications

• Previous experience in healthcare marketing, sales, admissions, or business development.
• Excellent communication and interpersonal skills.
• Self-motivated, organized, and comfortable working independently.
• Healthcare or nursing home experience is a plus.
• Valid driver's license and reliable transportation.