Nursing Home Marketer

Advanced Hiring System; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health plan

Retirement plan

Professional development opportunities

Job summary

Advanced Hiring System in New York seeks a Nursing Home Marketer to develop and implement strategies that raise awareness of elder care services and attract new residents. The role focuses on building relationships with referring clinicians, managing digital campaigns, and coordinating community events.

You will collaborate with admissions and care teams to ensure smooth transitions and ongoing engagement with families, caregivers, and local healthcare partners.

Qualifications

• Proven experience in healthcare marketing, preferably in the senior care or nursing home industry.
• Strong communication and interpersonal skills.
• Ability to work independently and collaboratively within a team.
• Proficient in digital marketing tools and platforms.
• Knowledge of healthcare regulations and compliance.

Responsibilities

• Develop Marketing Strategies: Create and execute marketing plans to promote nursing home services and highlight facility benefits.
• Community Engagement: Build relationships with local healthcare providers, hospitals, physicians, and community organizations to generate referrals.
• Digital Marketing: Manage online campaigns and social media to grow digital presence and engage families.
• Event Coordination: Plan and run virtual and in-person events to showcase the facility and connect with prospective residents and families.
• Collaboration: Work with admissions and internal teams to ensure smooth transitions for new residents.
• Market Research: Monitor industry trends and competitors to adapt strategies.

Skills

Healthcare marketing

Communication

Teamwork

Digital marketing

Independent work

Tools

Digital marketing platforms

Job description

About Us:

We are a well-established nursing home facility dedicated to providing high-quality care and support for the elderly in New York State. Our commitment to compassionate service and a welcoming environment has positioned us as a leader in senior care.

Job Overview:

We are seeking a dynamic and results-driven Nursing Home Marketer to join our team in New York. The ideal candidate will be responsible for developing and implementing marketing strategies to increase awareness of our nursing home services, attract new residents, and maintain strong relationships with referring healthcare professionals.

Key Responsibilities:

1. Develop Marketing Strategies: Create and execute comprehensive marketing plans to promote our nursing home services, emphasizing the unique benefits and features of our facility.
2. Community Engagement: Build and maintain relationships with local healthcare providers, hospitals, physicians, and community organizations to generate referrals and enhance our network.
3. Digital Marketing: Utilize online platforms and social media to enhance our digital presence and engage with potential residents and their families.
4. Event Coordination: Plan and execute events, both virtual and in-person, to showcase our facility, educate the community about our services, and foster connections with prospective residents and their families.
5. Collaboration with Internal Teams: Work closely with admissions, healthcare professionals, and other internal teams to ensure a seamless transition for new residents and maintain open lines of communication.
6. Market Research: Stay informed about industry trends, competitor activities, and demographic shifts to adapt marketing strategies accordingly.

Qualifications:

1. Proven experience in healthcare marketing, preferably in the senior care or nursing home industry.
2. Strong communication and interpersonal skills.
3. Ability to work independently and collaboratively within a team.
4. Proficient in digital marketing tools and platforms.
5. Knowledge of healthcare regulations and compliance.

Benefits:

• Competitive salary
• Health plan
• Retirement plan
• Professional development opportunities