Experimentation & CRO Lead

Experimentation Jobs; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

SAS Group is seeking an Experimentation & CRO Lead in the United States to define the experimentation strategy and scale the A/B testing program across digital channels. You will establish governance, select platforms with Digital & IT, and coach teams on hypothesis-driven decision making to accelerate conversion and revenue.

Additionally, you will identify high-impact opportunities, ensure measurement integrity, and translate experiment outcomes into P&L impact while building a community of

Responsibilities

• Define the experimentation strategy and scale the A/B testing program across digital channels.
• Establish governance, select platforms in partnership with Digital & IT, and coach teams on hypothesis-driven decision making.
• Identify high-impact opportunities, ensure measurement integrity, and translate experiment outcomes into P&L impact.

Job description

Why Here?

SAS is a leading Scandinavian airline dedicated to sustainable aviation and delivering exceptional travel experiences worldwide. The Digital Sales team within E-Commerce drives growth across the commercial digital ecosystem, focusing on web and app journeys that enhance customer value and revenue. This role leads the experimentation practice with executive sponsorship to embed test-and-learn as the core decision-making approach across the organization.

What Will You Do?

As an Experimentation & CRO Lead at SAS Group, you will define the experimentation strategy and scale the A/B testing program to accelerate conversion and revenue across digital channels. You will establish governance, select platforms in partnership with Digital & IT, and coach teams on hypothesis-driven decision making. Additionally, you will identify high-impact opportunities, ensure measurement integrity, and translate experiment outcomes into P&L impact while building a community of practice.