Experiential PM: Immersive AR/VR Campaigns Lead

Coffee Labs; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Coffee Labs in New York is seeking a dynamic Experiential Project Manager to oversee immersive experiential and digital programs. The ideal candidate will manage scope, drive progress, write plans, and coordinate with cross-disciplinary teams to deliver innovative experiences.

You will lead client meetings, craft proposals, track budgets and timelines, and ensure high-quality execution across AR, VR, video, and interactive media.

Qualifications

• Bachelor's degree or equivalent experience in a similar role.
• 4+ years of project management experience in experiential activations and events.
• Experience with AR, AI, VR and related platforms used to develop immersive experiences.
• Creative thinker able to conceptualize marketing programs that leverage new technologies.
• Analytical, self-motivated, organized, flexible and a proven problem solver.
• Experience with Google Analytics and data reporting.

Responsibilities

• Ideate, plan and manage the full lifecycle of small, mid and large projects incorporating social AR, webAR, VR, AI gesture tracking, display and video ad units, 3D graphics and animations, and other emerging technologies for digital and experiential activations.
• Facilitate and participate in key meetings such as kick-offs and brainstorms to conceptualize and write up innovative campaign program ideas and proposals
• Write and execute project plans, including statements of work, scope, tasks, timelines, budgets, and development based on project requirements and objectives
• Serve as the direct point of contact for the client and internal team during the project lifecycle
• Collaborate and coordinate with a team of developers, designers, fabricators, contractors and miscellaneous vendors to develop immersive experiences
• Creative thinker who can put together RFP decks and present to clients
• Collect and organize all creative and technical information associated with each project
• Review assets provided by client teams and internal brand teams, ensuring sufficient material for digital execution
• Regularly track, report and communicate on project health and forecasting throughout each project phase and providing final reports, insights and recommendations
• Ensure that all necessary team members are included in appropriate meetings and conversations
• Foster a positive, productive working environment, especially in stressful or pressured situations, and balance a sense of urgency with a calm and confident demeanor

Skills

Project management

Client communication

Creative thinking

Attention to detail

Willingness to travel

Education

Bachelor's Degree or equivalent experience

Tools

Google Analytics

Microsoft Office

Job description

Coffee Labs in New York is seeking a dynamic Experiential Project Manager to oversee immersive experiential and digital programs. The ideal candidate will manage scope, drive progress, write plans, and coordinate with cross-disciplinary teams to deliver innovative experiences.

You will lead client meetings, craft proposals, track budgets and timelines, and ensure high-quality execution across AR, VR, video, and interactive media.