Global Brand Experiences Leader — Immersive AR/VR

Meta; New York (NY); On-site; USD 182,000 - 252,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks a Head of Global Brand Experiences to lead strategy, development, and execution of large-scale experiential programs worldwide. Define vision for flagship events, owned experiences, and cultural moments across AR/VR and social platforms.

Drive cross-functional collaboration with product, marketing, and partnerships to reflect Meta’s narrative at scale. The role requires 12+ years of leadership, strong measurement capabilities, and a track record of delivering high-impact experiences,

Qualifications

• 12+ years of experience leading cross-functional teams and programs from strategy through execution.
• Experience establishing measurement frameworks to evaluate experiential program performance.
• Experience influencing senior leaders and building lasting cross-functional partnerships.

Responsibilities

• Define and drive the global brand experiences strategy with a multi-year roadmap.
• Lead end-to-end development and execution of flagship owned events and major conferences.
• Develop frameworks enabling cross-functional teams to scope, prioritize, and execute experiential programs.
• Partner with marketing, communications, product, and business teams to reflect brand narratives across AR, VR, and social platforms.
• Build and manage relationships with senior stakeholders and external partners to deliver high-impact experiences.
• Establish measurement standards and reporting frameworks to evaluate investments against brand health and pipeline metrics.
• Anticipate disruptions and build contingency planning to maintain program continuity.

Skills

Cross-functional leadership

Stakeholder management

Strategic thinking

AI awareness

Job description

Meta seeks a Head of Global Brand Experiences to lead strategy, development, and execution of large-scale experiential programs worldwide. Define vision for flagship events, owned experiences, and cultural moments across AR/VR and social platforms.

Drive cross-functional collaboration with product, marketing, and partnerships to reflect Meta’s narrative at scale. The role requires 12+ years of leadership, strong measurement capabilities, and a track record of delivering high-impact experiences,