Global Brand Experiences Director for Immersive Events

Meta; Menlo Park (CA); On-site; USD 182,000 - 252,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking a Head of Global Brand Experiences to lead strategy, development, and execution of large-scale experiential programs worldwide. The role defines the vision for flagship events, owned experiences, and cultural moments across AR/VR, consumer launches, and partner activations.

You will drive cross-functional collaboration, manage senior stakeholder relationships, and establish measurement standards to demonstrate impact on brand health and pipeline metrics.

Qualifications

• 12+ years in experiential marketing or brand events for large global programs.
• Proven ability to lead cross-functional teams from strategy to execution.
• Experience owning global experiential marketing strategy and budgets.
• Experience building measurement frameworks for program impact.
• Ability to influence senior leaders and align investments with priorities.

Responsibilities

• Define and drive the global brand experiences strategy with a multi-year roadmap.
• Lead end-to-end development of flagship events and cultural activations at scale.
• Develop processes for rapid scoping, prioritization, and execution.
• Partner with product marketing, communications, and creative teams to reflect Meta's narrative.
• Build stakeholder relationships with internal leaders and external partners.
• Establish measurement standards to evaluate brand health and pipeline impact.
• Anticipate disruptions and implement contingency planning for continuity.

Skills

Experiential marketing

Brand events leadership

Global programs

Cross-functional leadership

Budget stewardship

Executive communication

Tools

AI awareness

Job description

Meta is seeking a Head of Global Brand Experiences to lead strategy, development, and execution of large-scale experiential programs worldwide. The role defines the vision for flagship events, owned experiences, and cultural moments across AR/VR, consumer launches, and partner activations.

You will drive cross-functional collaboration, manage senior stakeholder relationships, and establish measurement standards to demonstrate impact on brand health and pipeline metrics.