Experiential Marketing Team Lead - Field Activation

Acosta, Inc.; Dallas (TX); On-site; USD 51,000 - 62,000; Full time

Benefits offered by this job

Flexible, hybrid work environment

Work with top brands

Growth opportunities

Job summary

Acosta, Inc. is seeking a driven Inside Sales Team Lead to manage the CORE Inside Sales group and ensure Customer Satisfaction processes are followed weekly.

You will collaborate with the Client team on project-based work, manage the Satisfaction call process in CORE CRM and related tools, and support activation site readiness and logistics. The role requires leadership experience in experiential marketing, willingness to travel frequently within the region, and strong communication with team

Qualifications

• Experience leading field teams in experiential marketing or retail activation.
• 3–4 years in a retail activation environment with a proven track record.
• Proven leadership; able to mentor and communicate with team and public.
• Willingness to travel within designated region.
• Resourceful in handling logistics and staffing challenges quickly.
• Enjoy interacting with people and creating positive brand experiences.
• Experience in reporting and analyzing infield metrics.
• Some sales experience is required.
• Regular access to a vehicle.

Responsibilities

• Act as primary contact for Brand Ambassadors within the region and attend meetings.
• Oversee day-to-day operations to ensure flawless execution and site readiness.
• Build team morale and recognize achievements, promote growth.
• Lead consumer interactions to set standards for brand messaging and experience.
• Meet with on-site contacts to discuss campaign presence and feedback.
• Transport assets to activation sites and assist with setup as needed.
• Resolve logistical issues and manage last-minute staffing changes.
• Perform administrative tasks like reviewing schedules and timesheets.
• Monitor KPIs for consumer engagement and educational reach.
• Deliver regular regional performance reports to management.
• Collect qualitative feedback and photos from the field for management.

Skills

Leadership

Retail activation

Team mentoring

Travel willingness

Logistics problem-solving

People engagement

Infield metrics reporting

Sales experience

Vehicle access

Tools

Google Workspace

Docs

Drive

Slides

Sheets

Meet

Job description

Acosta, Inc. is seeking a driven Inside Sales Team Lead to manage the CORE Inside Sales group and ensure Customer Satisfaction processes are followed weekly.

You will collaborate with the Client team on project-based work, manage the Satisfaction call process in CORE CRM and related tools, and support activation site readiness and logistics. The role requires leadership experience in experiential marketing, willingness to travel frequently within the region, and strong communication with team