Experiential Marketing Manager — Global Events

TGR Solutions, Inc.; Los Angeles (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

TGR Solutions, Inc. designs and builds autonomous robots for regulated environments and is based in Los Angeles, CA.

The Experiential Marketing Manager owns the company’s event program from show selection through follow-up, partnering daily with Sales, Product Marketing, and Customer Success. The role leads the program across regions, travels 40% for trade shows and customer sites, and provides direction to the Europe-based Experiential Marketing Specialist.

Qualifications

• 5+ years in B2B event, field, or experiential marketing with lead ownership of a full annual trade show program.
• Track record of ABM or field programs built with Sales that produced measurable pipeline.
• Experience marketing technical or hardware products to B2B buyers; regulated markets a strong plus.
• Experience managing event budgets, vendors, and contracts; able to make trade-offs under deadlines.
• Hands-on AI use in workflows you built that ran in real work with a clear method for checking output.
• Strong written communication, including proposals and recaps leadership can act on.

Responsibilities

• Own the full lifecycle of TGR’s trade show and event program: research, selection with leadership, budget, planning, execution, and evaluation.
• Set and manage the annual event calendar and budget across regions; test new formats, measure results, and advise where to invest, expand, or stop.
• Manage event vendors from start to finish: booth fabrication, shipping, storage, staging, venues, sponsorship contacts.
• Brief booth and event creative with the design team and align with Product Marketing for consistent messaging.
• Recommend staffing for each event; coordinate with Sales and Customer Success leadership; prepare staff for demonstrations and meetings.
• Plan pre-event outreach and meeting generation with Sales; own follow-up workflow and CRM handoff with attribution to each event.
• Plan and execute events with Sales supporting ABM, such as site visits, demo days, hosted customer events, and on-site/virtual demos.
• Build relationships with industry associations and KOLs; identify speaking, session, sponsorship opportunities.
• Create operating processes for intake, budgets, vendor workflows, approvals, and reporting; use AI with human review.
• Report events on meetings booked, pipeline created, cost, and return; write post-event recaps with risks and recommendations.
• Provide direction and feedback to the Europe-based Experiential Marketing Specialist; set vendor and lead capture standards.

Skills

B2B Marketing

ABM

Budget Management

Vendor Management

AI in Marketing

CRM

Event Platforms

Lead Capture Tools

Communication

Mentoring

Tools

CRM

Event Platforms

Lead Capture Tools

Job description

TGR Solutions, Inc. designs and builds autonomous robots for regulated environments and is based in Los Angeles, CA.

The Experiential Marketing Manager owns the company’s event program from show selection through follow-up, partnering daily with Sales, Product Marketing, and Customer Success. The role leads the program across regions, travels 40% for trade shows and customer sites, and provides direction to the Europe-based Experiential Marketing Specialist.