Experiential Marketing Lead, Robotics & Trade Shows

TGR Solutions; Los Angeles (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

TGR Solutions, Inc. is seeking an Experiential Marketing Manager to own the event program from show selection through follow-up. Based in Los Angeles with 40% travel, you will work with Sales, Product Marketing, and Customer Success to drive pipeline and brand presence at trade shows and hosted events.

You will lead the program across regions and manage an Europe-based specialist, shaping budgets, formats, and staffing while delivering measurable results and impactful storytelling.

Qualifications

• B2B event/experiential marketing experience with owned annual programs.
• Proven pipeline impact from account-based or field programs.
• Experience marketing technical or hardware products to B2B buyers; regulated markets a plus.
• Experience managing budgets, vendors, and contracts with deadline pressure.

Responsibilities

• Own the full lifecycle of trade shows and events from research to evaluation.
• Set annual event calendar and budget across regions; pilot new formats and measure ROI.
• Manage vendors, booth fabrication, shipping, and sponsorships end-to-end.
• Collaborate with design and Product Marketing to ensure consistent messaging.
• Staff events, coordinate with Sales and Customer Success leadership.
• Lead pre-event outreach, follow-up, and CRM handoff within agreed timelines.
• Execute account-based events (site visits, demo days) with on-site and virtual demos.
• Build relationships with industry associations and identify speaking opportunities.
• Develop operating processes for the program with AI-assisted workflows.
• Report events with booked meetings, pipeline, cost, and ROI.

Skills

B2B events

Lead ownership

CRM familiarity

AI workflows

Vendor management

Written communication

Mentoring teammates

Tools

CRM systems

Event platforms

Lead capture tools

Job description

TGR Solutions, Inc. is seeking an Experiential Marketing Manager to own the event program from show selection through follow-up. Based in Los Angeles with 40% travel, you will work with Sales, Product Marketing, and Customer Success to drive pipeline and brand presence at trade shows and hosted events.

You will lead the program across regions and manage an Europe-based specialist, shaping budgets, formats, and staffing while delivering measurable results and impactful storytelling.