Events and Experiences Manager

TGR Solutions, Inc.; Los Angeles (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

TGR Solutions, Inc. designs and builds autonomous robots for regulated environments and is based in Los Angeles, CA.

The Experiential Marketing Manager owns the company’s event program from show selection through follow-up, partnering daily with Sales, Product Marketing, and Customer Success. The role leads the program across regions, travels 40% for trade shows and customer sites, and provides direction to the Europe-based Experiential Marketing Specialist.

Qualifications

• 5+ years in B2B event, field, or experiential marketing with lead ownership of a full annual trade show program.
• Track record of ABM or field programs built with Sales that produced measurable pipeline.
• Experience marketing technical or hardware products to B2B buyers; regulated markets a strong plus.
• Experience managing event budgets, vendors, and contracts; able to make trade-offs under deadlines.
• Hands-on AI use in workflows you built that ran in real work with a clear method for checking output.
• Strong written communication, including proposals and recaps leadership can act on.

Responsibilities

• Own the full lifecycle of TGR’s trade show and event program: research, selection with leadership, budget, planning, execution, and evaluation.
• Set and manage the annual event calendar and budget across regions; test new formats, measure results, and advise where to invest, expand, or stop.
• Manage event vendors from start to finish: booth fabrication, shipping, storage, staging, venues, sponsorship contacts.
• Brief booth and event creative with the design team and align with Product Marketing for consistent messaging.
• Recommend staffing for each event; coordinate with Sales and Customer Success leadership; prepare staff for demonstrations and meetings.
• Plan pre-event outreach and meeting generation with Sales; own follow-up workflow and CRM handoff with attribution to each event.
• Plan and execute events with Sales supporting ABM, such as site visits, demo days, hosted customer events, and on-site/virtual demos.
• Build relationships with industry associations and KOLs; identify speaking, session, sponsorship opportunities.
• Create operating processes for intake, budgets, vendor workflows, approvals, and reporting; use AI with human review.
• Report events on meetings booked, pipeline created, cost, and return; write post-event recaps with risks and recommendations.
• Provide direction and feedback to the Europe-based Experiential Marketing Specialist; set vendor and lead capture standards.

Skills

B2B Marketing

ABM

Budget Management

Vendor Management

AI in Marketing

CRM

Event Platforms

Lead Capture Tools

Communication

Mentoring

Tools

CRM

Event Platforms

Lead Capture Tools

Job description

Description

Location:

Los Angeles, CA (40% travel)

Position:

Full-Time

Reports To:

Director of Marketing

TGR Solutions, Inc. designs and builds autonomous robots for regulated environments and is based in the heart of Los Angeles, California. TGR develops robotics solutions from the ground up and builds integrated systems that help organizations apply robotics and AI to demanding work.

TGR’s flagship product, the A1 ADIBOT, is a fully autonomous UV-C disinfection robot that is deployed in facilities around the world. TGR team members come from diverse disciplines and backgrounds and share a hands‑on approach to building robotics products.

Job Description:

The Experiential Marketing Manager owns TGR’s event program from show selection through follow‑up. TGR’s buyers are rigorous. They compare TGR against established vendors and decide on evidence, and much of that evidence reaches them at trade shows, customer site visits, and hosted programs. This role plans and runs those programs, judges each one by the pipeline it creates, and works daily with Sales, Product Marketing, and Customer Success.

The role leads the event program across all regions and provides direction to a Europe‑based Experiential Marketing Specialist. It is based at TGR’s Los Angeles headquarters and involves frequent travel to trade shows and customer sites.

Responsibilities:

• Own the full lifecycle of TGR’s trade show and event program: research, selection with leadership, budget, planning, execution, and evaluation.
• Set and manage the annual event calendar and budget across regions. Test new event formats on a small scale, measure the results, and recommend where to invest, expand, or stop.
• Manage event vendors from start to finish, including booth fabrication, shipping, storage, staging, venues, and sponsorship contacts.
• Brief booth and event creative with the design team, and work with Product Marketing so every event carries the same message.
• Recommend who staffs each event, confirm staffing with Sales and Customer Success leadership, and prepare staff for demonstrations and meetings on the show floor.
• Plan pre‑event outreach and meeting generation with Sales, owning the follow‑up workflow, and leading handoff into the CRM within an agreed timeframe, and attribution of pipeline and opportunities to each event.
• Plan and execute events with Sales that support the account‑based strategy for high‑value accounts, such as site visits, demo days, and hosted customer events, and coordinate on‑site and virtual sales demonstrations.
• Build relationships with industry associations and key opinion leaders (KOLs), and find speaking, session, and sponsorship opportunities worth the investment.
• Build the operating process for the program: intake, budgets, vendor workflows, approvals, and reporting. Use AI workflows for repeatable tasks, with human review of the output.
• Report each event and program on meetings booked, pipeline created, cost, and return.
• Write proposals and post‑event recaps that leadership can act on, including risks, trade‑offs, and recommendations.
• Provide direction, planning support, and regular feedback to the Europe‑based Experiential Marketing Specialist, and set shared standards for vendors, budgets, lead capture, and reporting.

Requirements

• 5+ years in B2B event, field, or experiential marketing, including lead ownership of a full annual trade show program.
• Track record of account‑based or field programs built with Sales that produced measurable pipeline.
• Experience marketing technical or hardware products to B2B buyers. Experience in medical devices, healthcare, life sciences, or other regulated markets is a strong plus.
• Experience managing event budgets, vendors, and contracts, and making trade‑offs under deadline.
• Hands‑on AI use in your own work, including workflows or automations you built that ran in real work, and a clear method for checking the output.
• Strong written communication, including proposals and recaps that leadership can act on.
• Experience guiding or mentoring a colleague, including across time zones, with the ability to set standards and review work remotely.
• Hands‑on experience with CRM, event platforms, and lead capture tools.
• Comfort in an early‑stage company and a willingness to put in the time it takes to build something new.
• Ability to work independently, manage competing priorities, and operate in the field, with frequent travel (approximately 40%) and hands‑on work on site, including setup and teardown. Able to lift and move event materials.

TGR is an equal‑opportunity employer and is committed to providing a workplace that is inclusive, diverse, and free of discrimination. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, genetic information, military/veteran status, or any other status protected by applicable federal, state, or local laws. We actively encourage candidates from all backgrounds to apply and believe that a diverse workforce contributes to the strength and success of our organization. All qualified applicants will receive consideration for employment without regard to any of the aforementioned factors. If you require accommodation in the application process, please let us know.