Experiential Marketing Coordinator | Luxury Auto Events

indiGO Auto Group; Fort Collins (CO); On-site; USD 45,000 - 65,000; Full time

Job summary

indiGO Auto Group is seeking a full-time Marketing Coordinator to support our Midwest dealerships. This is a great opportunity to work for an exciting company in a fast-paced environment.

You will lead planning and coordination of dealership events, manage logistics, and coordinate materials to ensure successful experiences for clients and teams across multiple stores in the Midwest region.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience in luxury automotive retailer marketing preferred.
• Excellent written and verbal communication skills.
• Extremely organized with dedicated attention to detail.
• Self-motivated and dependable.
• Willing to submit to a drug test and criminal background check.

Responsibilities

• Lead the planning and coordination of dealership and brand events including vehicle launches, client experiences, test drive events, rallies, sponsored events, and internal team activations.
• Support all event logistics including venue coordination, vendor communication, menu planning, guest list management, and event timelines.
• Coordinate event materials including signage, printed collateral, branded items, and event supplies.
• Assist with RSVP management, guest tracking, and registration processes for events.
• Coordinate with dealership teams to ensure vehicles, display areas, and event layouts are properly prepared.
• Support off-site vehicle displays and sponsored events, including logistics, signage, and coordination with event organizers.
• Provide on-site event support, including setup, event flow management, and breakdown.
• Assist with tracking event budgets and vendor invoices to ensure alignment with marketing budgets.
• Help coordinate photography and videography coverage for events.
• Compile post-event recaps and performance reports, including attendance, engagement, photos, and KPIs.
• Assist with identifying opportunities to enhance client engagement and ownership experiences through events.

Skills

Communication

Organization

Self-motivation

Attention to detail

Education

Bachelor’s degree in marketing or related field

Tools

MS Office

Marketing tools

Job description

indiGO Auto Group is seeking a full-time Marketing Coordinator to support our Midwest dealerships. This is a great opportunity to work for an exciting company in a fast-paced environment.

You will lead planning and coordination of dealership events, manage logistics, and coordinate materials to ensure successful experiences for clients and teams across multiple stores in the Midwest region.