Experiential Marketing Coordinator - Luxury Auto Events

indiGO Auto Group; Clayton (MO); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Comprehensive insurance plans (medical

Dental, vision, life insurance

Paid vacation, sick days & holidays

Professional training opportunities

Advancement opportunities

Modern facilities & equipment

Job summary

indiGO Auto Group seeks a Marketing Coordinator to support its Midwest dealerships. The role focuses on luxury automotive retailer marketing in a fast-paced environment, coordinating events, campaigns, and brand initiatives.

The ideal candidate holds a bachelor’s degree in marketing, excellent written and verbal skills, and is exceptionally organized. Travel between St. Louis stores is required, and the position reports to the Experiential Marketing Manager.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• Experience in luxury automotive retailer marketing is a plus.
• Excellent written and verbal communication skills are essential.
• Exceptionally organized with meticulous attention to detail.
• Willing to submit to a drug test and criminal background check.

Responsibilities

• Lead the planning and coordination of dealership and brand events including vehicle launches, client experiences, test drive events, rallies, sponsored events, and internal team activations.
• Coordinate event materials including signage, printed collateral, branded items, and event supplies.
• Assist with RSVP management, guest tracking, and registration processes for events.
• Coordinate with dealership teams to ensure vehicles, display areas, and event layouts are properly prepared.
• Support off-site vehicle displays and sponsored events, including logistics and coordination with event organizers.
• Provide on-site event support, including setup, event flow management, and breakdown.
• Assist with tracking event budgets and vendor invoices to ensure alignment with marketing budgets.
• Help coordinate photography and videography coverage for events.
• Compile post-event recaps and performance reports, including attendance, engagement, photos, and KPIs.
• Assist with identifying opportunities to enhance client engagement and ownership experiences through events.

Skills

Excellent communication

Highly organized

Self-motivated

Drug test clearance

Background check willingness

Education

Bachelor’s degree in marketing or related field

Job description

indiGO Auto Group seeks a Marketing Coordinator to support its Midwest dealerships. The role focuses on luxury automotive retailer marketing in a fast-paced environment, coordinating events, campaigns, and brand initiatives.

The ideal candidate holds a bachelor’s degree in marketing, excellent written and verbal skills, and is exceptionally organized. Travel between St. Louis stores is required, and the position reports to the Experiential Marketing Manager.