Experiential Marketing Coordinator (Luxury Auto)

indiGO Auto Group; Little Rock (AR); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

Life insurance

HSA/FSA

Paid vacation

Holidays

Training opportunities

Career advancement

Job summary

indiGO Auto Group in Arkansas is seeking a Marketing Coordinator to support our Midwest dealerships. This is a fast-paced, full-time role within a luxury automotive marketing environment, coordinating events, campaigns, and brand experiences across multiple stores.

You will travel between Midwest stores, including St. Louis, Arkansas, and Colorado, report to the Experiential Marketing Manager, and collaborate with a cohesive team to deliver polished events and measurable results.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience in luxury automotive retailer marketing preferred.
• Excellent written and verbal communication.
• Extremely organized with dedicated attention to detail.
• Self-motivated and dependable.
• Willing to submit to a drug test and criminal background check.

Responsibilities

• Leads the planning and coordination of dealership and brand events including vehicle launches, client experiences, test drive events, rallies, sponsored events, and internal team activations.
• Support all event logistics including venue coordination, vendor communication, menu planning, guest list management, and event timelines.
• Coordinate event materials including signage, printed collateral, branded items, and event supplies.
• Assist with RSVP management, guest tracking, and registration processes for events.
• Coordinate with dealership teams to ensure vehicles, display areas, and event layouts are properly prepared.
• Support off-site vehicle displays and sponsored events, including logistics, signage, and coordination with event organizers.
• Provide on-site event support, including setup, event flow management, and breakdown.
• Assist with tracking event budgets and vendor invoices to ensure alignment with marketing budgets.
• Help coordinate photography and videography coverage for events.
• Compile post-event recaps and performance reports, including attendance, engagement, photos, and KPIs.
• Assist with identifying opportunities to enhance client engagement and ownership experiences through events.
• Maintain organized documentation of event plans, contracts, and recaps.
• Communicate event timelines and logistics with internal teams to ensure smooth execution.
• Maintaining relationships with all store management to ensure success from all aspects of the role.
• Concierge clients through booking experiences and at times being the on-site contact.
• Travels between the stores within the Midwest Region - St. Louis, Arkansas, Colorado
• Reports to the Experiential Marketing Manager for indiGO Auto Group.

Skills

Communication

Organization

Self-motivation

Detail oriented

Event marketing

Education

Bachelor's degree in Marketing

Job description

indiGO Auto Group in Arkansas is seeking a Marketing Coordinator to support our Midwest dealerships. This is a fast-paced, full-time role within a luxury automotive marketing environment, coordinating events, campaigns, and brand experiences across multiple stores.

You will travel between Midwest stores, including St. Louis, Arkansas, and Colorado, report to the Experiential Marketing Manager, and collaborate with a cohesive team to deliver polished events and measurable results.