Experiential Marketing Coordinator (Live Events)

AEG Worldwide; Los Angeles (CA); On-site; USD 32,000 - 41,000; Full time

Job summary

AEG Worldwide in Los Angeles is seeking a Marketing Coordinator to handle marketing, social media, online e-marketing, public relations, promotions for venues, and show campaigns. The role includes developing promotional initiatives with artists and the community and coordinating interns and street team efforts for show promotions.

You will build ad plans, manage media buys, create campaigns, draft press releases, monitor trends, analyze fan bases, and collaborate with partners and media to

Qualifications

• High School Diploma or equivalent required.
• 2–4 years of related work experience.
• Experience calendaring events is preferred.
• Knowledgeable in MS Office and basic Photoshop skills.
• Strong written and verbal communication abilities.

Responsibilities

• Builds and maintains ad plans for shows, tours and festivals; assists in media buying and Google campaigns.
• Creates, previews and reviews press releases; coordinates press requests with publicist.
• Monitors marketing trends regionally and with artists; analyzes demographics to target shows.
• Coordinates day-of-show activities including radio setups and media escort.
• Develops and distributes newsletters; manages e-cards and e-blasts with marketing tools.
• Manages social media accounts; coordinates posting schedules with event deadlines.
• Monitors marketing budget and reports costs; flags potential overages.
• Maintains relationships with partners, co-promoters and media; supports community initiatives.
• May assist with hiring/training interns and basic office administration.

Skills

Written communication

Verbal communication

PR skills

Social media savvy

Organization skills

Problem solving

Prioritization

Independent/team work

Education

High School Diploma or equivalency

Tools

MS Office (Excel, Word, Outlook)

Photoshop

Job description

AEG Worldwide in Los Angeles is seeking a Marketing Coordinator to handle marketing, social media, online e-marketing, public relations, promotions for venues, and show campaigns. The role includes developing promotional initiatives with artists and the community and coordinating interns and street team efforts for show promotions.

You will build ad plans, manage media buys, create campaigns, draft press releases, monitor trends, analyze fan bases, and collaborate with partners and media to