Live Events Marketing Coordinator

Aeg-Worldwide; Los Angeles (CA); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

Paid holidays

Job summary

AEG is seeking a Marketing Coordinator in Los Angeles to drive marketing, social media, PR, and promotions for venues, tours, and events. You will develop campaigns with artists and the community, and may supervise interns and street teams to expand outreach.

The role involves creating press materials, coordinating media requests, and tracking budgets while collaborating with partners and co-promoters to maximize ticket sales and brand exposure.

Qualifications

• High School Diploma or its equivalency.
• 2-4 years of related work experience.
• Experience calendaring events.
• Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop).
• Basic accounting knowledge.
• Strong written and verbal communication skills.
• Strong PR skills, social media savvy, and organization skills.
• Must have strong work ethic, problem solving and prioritization skills.
• Must be able to work independently and as part of a team.
• Creative thinker; thinks outside the box.
• Knowledge of the music industry preferred.

Responsibilities

• Builds and maintains ad plans for AEG Presents shows, tours and festivals. Assist in coordination of media buying. Build Google campaigns. Create work orders for radio, television and manage flyer distributions. Evaluates and revise as necessary to increase ticketing revenue and event exposure.
• Create, preview and review press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.
• Monitor marketing trends regionally, with artists, and implement new marketing strategies and campaigns based on current trends. Analyze fan base to target specific demographics to promote shows, tours and festivals.
• Helps coordinate and advance day-of-show activities including radio stations set ups, remote broadcasts and escorting media photographers and news crews.
• Creates, proof reads and distributes weekly newsletters. Order and deploy e-cards and e-blasts with AXS Advantage tool. Check that venue information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
• Develop and manage social media accounts, research new promotional activities and prizes for online social media giveaways. Collaborate with artists to promote shows on their social media accounts. Design appropriate posting schedule that corresponds with various event related deadlines: announce, on sale, maintenance and backend.
• Monitor budget and accounting for marketing efforts and keep management up to date of potential overages. Provide report for marketing costs.
• Maintain good working relationships with partners, co-promoters and media. Develop special initiatives to involve the community in events. Organize artist promotions and meet and greets.
• May participate in hiring and training of interns and street team. May also be responsible for the upload of expense reports, updating of office calendar, ordering of supplies and general office administration.

Skills

MS Office

Excel

Word

Outlook

Photoshop

PR skills

Social media savvy

Communication

Teamwork

Creativity

Problem solving

Prioritization

Music industry knowledge

Education

High School Diploma or equivalent

Job description

AEG is seeking a Marketing Coordinator in Los Angeles to drive marketing, social media, PR, and promotions for venues, tours, and events. You will develop campaigns with artists and the community, and may supervise interns and street teams to expand outreach.

The role involves creating press materials, coordinating media requests, and tracking budgets while collaborating with partners and co-promoters to maximize ticket sales and brand exposure.