Experiential Director — National Brand Experiences

Cymbiotika; San Diego (CA); On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

401(k) with company match

Paid holidays and PTO

Flexible work-from-home Fridays

Catered team lunches

Team-building events

Job summary

Cymbiotika is seeking an Experiential Director to own and lead the national experiential marketing program from concept through post-event analysis. This role combines program management discipline with creative leadership to deliver best-in-class brand experiences that scale with company growth.

The ideal candidate brings extensive experience in wellness/CPG brand activations, strong vendor and budgeting skills, and a proven ability to collaborate cross-functionally while maintaining brand

Qualifications

• 8+ years of experiential marketing, event production, or brand activation experience, including 3+ years in a leadership role.
• Direct ownership of six- or seven-figure event budgets, with forecasting, negotiation, and reconciliation skills.
• Experience managing agencies, production companies, venues, and creative vendors.
• Exceptional project management skills and the ability to run multiple concurrent initiatives.
• Confident presenting to executive leadership and influencing cross-functional teams without direct authority.
• Willingness to travel for trade shows, activations, and partner events.

Responsibilities

• Set the vision and lead planning and execution for all experiential marketing initiatives, including trade shows, brand activations, wellness events, retail partner events, influencer experiences, VIP customer events, VIP custom boxes, and company merchandise.
• Develop event strategies aligned with business goals, marketing objectives, and customer acquisition targets.
• Ensure brand consistency across all experiential touchpoints.
• Build scalable experiential programs that support national growth initiatives.

Skills

Experiential marketing

Event production

Brand activation

Leadership

Budgeting

Vendor management

Negotiation

Travel readiness

Education

Bachelor's degree in Marketing, Communications, Hospitality, or related field

Tools

ClickUp

Job description

Cymbiotika is seeking an Experiential Director to own and lead the national experiential marketing program from concept through post-event analysis. This role combines program management discipline with creative leadership to deliver best-in-class brand experiences that scale with company growth.

The ideal candidate brings extensive experience in wellness/CPG brand activations, strong vendor and budgeting skills, and a proven ability to collaborate cross-functionally while maintaining brand