Senior Experiential Marketing Leader – Remote

Bask and Lather Co; City of Yonkers (NY); Remote; USD 140,000 - 160,000; Full time

Job summary

Bask & Lather Co. seeks a Senior Experiential Marketing Manager to own how customers experience the brand through events, gifting, retail displays, and activations.

The role drives concepts from business case to delivery, partnering with PR, Influencer, and Commercial teams, and requires hands-on leadership with travel for onsite execution. The ideal candidate has 6+ years in experiential marketing, strong budgeting and vendor management skills, and a passion for creating engaging consumer

Qualifications

• 6+ years of experiential, event, field, or brand activation experience with ownership of complex events and budgets.
• Ability to develop calendars, budgets, and measurable outcomes for activations.
• Strong vendor negotiation and project management skills; experience leading agencies or on-site teams.

Responsibilities

• Own events from brief through onsite execution, breakdown, and follow-up.
• Develop and manage rolling activation calendars aligned with product launches and campaigns.
• Manage budgets, approvals, and cost tracking with Finance; build plans and run-of-show documents.
• Partner with Commercial, PR, and Influencer teams on relationship ownership, messaging, and opportunities.

Skills

Experiential marketing

Event planning

Budget management

Vendor management

Job description

Bask & Lather Co. seeks a Senior Experiential Marketing Manager to own how customers experience the brand through events, gifting, retail displays, and activations.

The role drives concepts from business case to delivery, partnering with PR, Influencer, and Commercial teams, and requires hands-on leadership with travel for onsite execution. The ideal candidate has 6+ years in experiential marketing, strong budgeting and vendor management skills, and a passion for creating engaging consumer